Twitter Local Brands - Argentina

Total: 132

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Greenpeace Argentina @GreenpeaceArg 426,954 37

78

No variation 2 Buenos Aires Participación Ciudadana @baparticipacion 251,309 81

73

No variation 3 McDonald's Argentina @McDonalds_Ar 318,479 34

72

No variation 4 Frasespiolas Argentina @frasesmegustan 213,814 24

69

No variation 5 Tránsito Córdoba @TransitoCordoba 179,366 13

69

No variation 6 Samsung Argentina @SamsungArg 310,964 4

68

No variation 7 Unlp Argentina @unlp 207,910 8

68

Up 8 Personal @PersonalAr 405,898 0

67

Down 9 Movistar Argentina @MovistarArg 273,834 0

67

Up 10 Radionacional Argentina @NacionalAM870 115,857 2

66

Up 11 Diaadia Argentina @diaadiacomar 299,734 0

66

No variation 12 Lagaceta Argentina @LaGacetaTucuman 206,120 1

66

Down 13 Losandes Argentina @LosAndesDiario 194,646 1

66

Down 14 Citroën Argentina @citroenarg 72,672 14

66

Up 15 Claro Argentina @ClaroArgentina 349,435 0

66

Down 16 Garbarino @garbarino 498,057 0

66

No variation 17 Peugeot Argentina @peugeotarg 85,552 7

65

No variation 18 Nike Argentina @NikeArgentina 160,758 4

64

No variation 19 Falabella Argentina @Falabella_ar 162,833 0

62

Up 20 Hunie @themadray 23,686 0

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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