Twitter Global Brands - United States

Total: 20285

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 NASA @NASA 27,164,288 936

100

No variation 2 Tesla Motors @Tesla 2,023,411 4,448

91

Up 3 United Nations @UN 9,695,659 154

91

Down 4 Unicef @UNICEF 6,697,480 235

90

No variation 5 SpaceX @SpaceX 5,294,080 543

89

Up 6 Microsoft @Microsoft 8,282,264 120

88

Down 7 Victoria's Secret @VictoriasSecret 11,316,944 193

88

No variation 8 Android @Android 10,015,858 123

88

Up 9 U.S. Department of Defense @DeptofDefense 5,233,427 225

88

Down 10 Xbox @Xbox 12,402,353 90

88

No variation 11 Arby's @Arbys 691,192 9,735

87

No variation 12 U.S. Department of State @StateDept 4,820,667 88

86

Up 13 Mozilla Firefox @firefox 2,826,560 110

85

Up 14 GitHub @github 1,680,727 253

85

Down 15 FBI @FBI 2,092,351 177

85

Up 16 Nike Jordan @Jumpman23 3,482,330 307

85

Down 17 Central Intelligence Agency (CIA) @CIA 2,217,248 259

85

No variation 18 Nike Store @nikestore 4,477,963 98

84

No variation 19 Marc Jacobs International @marcjacobs 9,164,616 30

84

No variation 20 Disney Parks @DisneyParks 1,562,909 161

84

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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