Twitter Global Brands - United Kingdom

Total: 1040

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Burberry @Burberry 8,465,258 231

89

Up 2 Alexander McQueen @McQueen 1,851,835 52

79

Down 3 Aston Martin @astonmartin 1,136,158 136

79

No variation 4 Asos @ASOS 1,044,119 68

78

Up 5 Oxfam @Oxfam 841,274 19

77

Down 6 Jimmy Choo @jimmychoo 1,493,539 47

77

No variation 7 British Airways @British_Airways 1,019,768 22

75

Up 8 Raspberry Pi @Raspberry_Pi 360,611 33

75

Down 9 Jaguar @Jaguar 971,647 36

75

Down 10 Bentley @BentleyMotors 910,439 45

75

Up 11 BBC Learning English @bbcle 466,358 22

75

Up 12 Bet365 @bet365 374,955 74

74

Down 13 Topshop @Topshop 1,322,675 6

74

Down 14 Land Rover @LandRover 642,010 51

74

Up 15 Rolls Royce Cars @rollsroycecars 744,938 54

74

Up 16 Bitstamp @Bitstamp 160,069 187

74

Down 17 Asda @asda 449,129 52

73

No variation 18 Net-a-porter.com @NETAPORTER 878,785 4

72

No variation 19 Ubuntu @ubuntu 272,656 13

71

No variation 20 EasyJet @easyJet 423,502 21

71

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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