Twitter Global Brands - Spain

Total: 1809

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Casa Real @CasaReal 770,514 419

82

No variation 2 PC Componentes @pccomponentes 256,534 1,241

79

No variation 3 Ciudadanos @CiudadanosCs 337,359 131

79

No variation 4 Spain Tourism @spain 260,496 62

77

No variation 5 Zara @ZARA 1,279,823 4

75

No variation 6 Pull & Bear @pullandbear 359,013 53

75

Up 7 Iberia @Iberia 528,338 6

71

No variation 8 Mango @Mango 794,033 2

71

Up 9 Bershka @Bershka 435,302 4

70

Up 10 Aena @aena 77,139 32

69

Up 11 AirEuropa @AirEuropa 224,569 13

69

Up 12 Territorio Creativo @GoodRebels 116,056 0

67

Down 13 La Casa del Libro @casadellibro 75,706 10

67

Down 14 UNED @UNED 98,065 6

67

Up 15 Universitat de Barcelona @UniBarcelona 41,115 29

67

Up 16 OCU @consumidores 104,427 7

67

Up 17 Seat España @tuSEAT 115,180 9

67

Up 18 Fundación Telefónica @fundacionTef 67,234 5

67

Down 19 ALLPE Medio Ambiente @allpeim 12,783 28

66

Down 20 Estrella Galicia @estrellagalicia 82,473 14

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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