Twitter Global Brands - The Netherlands

Total: 151

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Adidas Originals @adidasoriginals 3,862,877 696

89

No variation 2 Greenpeace @Greenpeace 1,706,594 177

87

Up 3 KLM @KLM 2,287,005 16

78

No variation 4 Tommy Hilfiger @TommyHilfiger 1,473,120 29

78

Down 5 Shell @Shell 482,152 68

77

Up 6 I amsterdam @Iamsterdam 366,448 15

71

Down 7 Philips @Philips 343,601 19

71

No variation 8 Yoast @yoast 105,069 5

69

No variation 9 G-Star Raw @GStarRAW 100,552 7

64

No variation 10 Booking @bookingcom 122,336 2

63

No variation 11 Twitter Counter @thecounter 72,846 1

62

No variation 12 3D Hubs @3DHubs 24,522 7

62

No variation 13 ING Group @ING_news 23,168 10

61

No variation 14 Ultimaker @Ultimaker 41,627 2

61

No variation 15 Heineken @Heineken 149,278 0

61

No variation 16 NXP Semiconductors @NXP 36,217 2

60

No variation 17 AkzoNobel @AkzoNobel 19,661 4

59

No variation 18 Hunkemöller @Hunkemoller 27,135 6

59

No variation 19 Usabilla @usabilla 13,215 1

57

No variation 20 CitizenM @citizenM 20,464 1

57

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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