Twitter Global Brands - Italy

Total: 175

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
Up 1 Versace @Versace 4,420,770 367

87

Up 2 Dolce&Gabbana @dolcegabbana 5,255,238 100

85

Down 3 Gucci @gucci 5,388,451 84

85

Up 4 World Food Programme / Programme Alimentaire Mondial @WFP 1,565,525 54

82

Down 5 Giorgio Armani @giorgioarmani 3,407,289 44

81

No variation 6 Lamborghini @Lamborghini 1,675,321 104

80

No variation 7 Valentino @MaisonValentino 1,997,372 37

79

No variation 8 Stella McCartney @StellaMcCartney 1,063,017 25

78

No variation 9 Maserati @Maserati_HQ 909,416 77

77

No variation 10 Prada @Prada 943,324 39

76

No variation 11 Fendi @Fendi 523,033 106

76

Up 12 Ducati @DucatiMotor 289,456 77

75

Down 13 Roberto Cavalli @Roberto_Cavalli 1,594,002 11

75

No variation 14 FAO @FAOnews 165,445 20

72

No variation 15 Salvatore Ferragamo @Ferragamo 498,069 11

70

No variation 16 Moschino @Moschino 418,975 5

69

No variation 17 Ray-Ban @ray_ban 480,055 6

68

Up 18 Miu Miu @MIUMIUofficial 176,306 10

67

Up 19 Pirelli @Pirelli 129,474 4

66

Up 20 Fiat @fiat 140,898 8

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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