Twitter Global Brands - Italy

Total: 173

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Gucci @gucci 5,138,640 185

88

No variation 2 Versace @Versace 4,224,591 134

86

No variation 3 Dolce&Gabbana @dolcegabbana 5,140,829 71

86

Up 4 Lamborghini @Lamborghini 1,640,819 444

85

Down 5 World Food Programme / Programme Alimentaire Mondial @WFP 1,533,050 105

85

No variation 6 Giorgio Armani @giorgioarmani 3,367,865 35

81

No variation 7 Valentino @MaisonValentino 1,972,285 33

80

No variation 8 Maserati @Maserati_HQ 887,544 124

79

No variation 9 Stella McCartney @StellaMcCartney 1,052,962 16

78

No variation 10 Prada @Prada 902,442 34

77

No variation 11 Salvatore Ferragamo @Ferragamo 488,155 67

76

No variation 12 Roberto Cavalli @Roberto_Cavalli 1,588,664 11

75

No variation 13 Fendi @Fendi 502,683 35

74

No variation 14 Ducati @DucatiMotor 284,100 31

74

No variation 15 Pirelli @Pirelli 128,367 54

73

No variation 16 FAO @FAOnews 162,080 19

73

No variation 17 Ray-Ban @ray_ban 481,826 17

71

No variation 18 Moncler @Moncler 1,233,964 7

70

No variation 19 Moschino @Moschino 412,525 5

70

Up 20 Miu Miu @MIUMIUofficial 173,800 16

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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