Twitter Global Brands - Germany

Total: 320

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Puma @PUMA 1,568,254 764

89

No variation 2 Mercedes-Benz @MercedesBenz 2,421,379 107

87

No variation 3 BMW @BMW 1,576,424 88

81

Up 4 Porsche @Porsche 1,633,529 116

79

Up 5 ESA/Hubble @HUBBLE_space 519,697 144

78

Up 6 adidas Running @adidasrunning 1,067,653 33

76

Up 7 Lufthansa @lufthansa 375,910 57

73

No variation 8 SAP @SAP 231,156 26

73

No variation 9 Hugo Boss @HUGOBOSS 704,525 18

73

No variation 10 Transparency International @anticorruption 176,004 30

72

Up 11 BMW i @BMWi 338,852 30

72

Down 12 Deutsche Bank @DeutscheBank 681,564 6

71

Down 13 Adidas @adidas 3,341,908 0

71

Up 14 Siemens @Siemens 133,884 31

70

Up 15 Siemens Energy & Automation @Siemens_Energy 119,169 12

69

Up 16 Karl Lagerfeld @KarlLagerfeld 1,494,325 0

68

Up 17 BMW Motorrad @BMWMotorrad 158,109 9

67

Down 18 Bayer @Bayer 141,791 5

66

No variation 19 Daimler @Daimler 36,097 27

66

No variation 20 Germany Tourism @GermanyTourism 46,412 12

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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