Twitter Global Brands - Canada

Total: 499

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 HootSuite @hootsuite 6,664,680 23

87

No variation 2 Lululemon Athletica @lululemon 1,079,836 556

84

No variation 3 Blackberry @BlackBerry 4,525,732 28

83

No variation 4 Topshop @Topshop 1,322,530 13

77

No variation 5 Tim Hortons @TimHortons 651,682 10

70

No variation 6 Four Seasons @FourSeasons 256,651 7

69

No variation 7 Air Canada @AirCanada 404,686 2

68

No variation 8 Scotiabank @scotiabank 90,611 67

67

Up 9 Canardpc @Canardpcredac 44,697 62

67

Down 10 Adobe PhoneGap @phonegap 84,552 14

66

No variation 11 Footballfancast @FootballFanCast 77,392 19

66

No variation 12 Gigwise @Gigwise 38,379 17

65

Up 13 Keurig @Keurig 126,697 12

65

Up 14 Fairmont Hotels @FairmontHotels 164,710 2

65

Down 15 Aldo @ALDO_Shoes 142,275 7

64

No variation 16 Unbounce @unbounce 52,566 1

63

Up 17 Kobo @kobo 47,816 5

63

Down 18 Biomedcentral @BioMedCentral 47,254 3

63

Up 19 Thelineofbestfit @bestfitmusic 70,538 2

63

Down 20 The Economist Intelligence Unit (EIU) @TheEIU 82,555 0

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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