Twitter Global Brands - Brazil

Total: 72

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Petrobras @petrobras 509,351 56

76

No variation 2 GOL @VoeGOLoficial 615,029 4

69

No variation 3 Cacau Show @cacaushow 231,783 20

68

No variation 4 AZUL - Linhas Aéreas Brasileiras @azulinhasaereas 348,095 2

66

No variation 5 Itaú @itau 579,562 0

66

No variation 6 Oi (Brasil Telecom) @digaoi 90,790 10

64

No variation 7 Banco do Brasil @BancodoBrasil 134,320 0

63

Up 8 Ruffles Brasil @Ruffles_Oficial 61,484 14

62

Down 9 Bradesco @Bradesco 114,887 0

62

Down 10 decolar.com @Decolar 210,024 0

62

Down 11 Natura Brasil @naturanet 71,937 3

62

Down 12 Magazine Luiza @magazineluiza 144,438 1

62

No variation 13 Skol @skol 223,704 0

60

No variation 14 Fini @mundofini 25,494 48

60

No variation 15 Garoto @Garoto 341,833 0

58

No variation 16 O Boticário @oBoticario 160,691 1

58

No variation 17 Osklen @osklen 128,471 0

58

No variation 18 Pão de Açúcar @paodeacucar 68,560 0

57

Up 19 Via Marte @viamarte 28,333 0

56

Down 20 iFood @iFood 74,248 0

55

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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