Twitter Brands & Organisations - Spain

Total: 3760

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Policía España @policia 3,038,314 268

88

No variation 2 Podemos @ahorapodemos 1,296,864 184

84

No variation 3 Casa Real @CasaReal 770,514 419

82

No variation 4 Izquierda Unida @iunida 513,472 228

81

No variation 5 PP @PPopular 670,274 110

81

Up 6 PC Componentes @pccomponentes 256,534 1,241

80

No variation 7 Ciudadanos @CiudadanosCs 337,359 131

79

Down 8 Ministerio del Interior @interiorgob 490,170 125

79

No variation 9 Real Academia Española @RAEinforma 1,097,473 17

78

Down 10 PSOE @PSOE 576,514 36

77

Up 11 Spain Tourism @spain 260,496 62

77

Down 12 Greenpeace España @greenpeace_esp 360,930 36

77

Down 13 Esquerra (ERC) @Esquerra_ERC 214,789 160

77

No variation 14 UPyD @UPYD 213,716 82

76

No variation 15 Adidas España @adidas_ES 900,965 53

75

Up 16 Ómnium Cultural @omnium 215,639 127

75

Down 17 Ayuntamiento de Madrid @MADRID 571,958 30

75

Down 18 Zara @ZARA 1,278,321 5

75

Down 19 Pull & Bear @pullandbear 359,013 53

75

Down 20 Ahora Madrid @AhoraMadrid 316,653 51

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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