Twitter Brands & Organisations - Mexico

Total: 335

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 7,142,562 62

84

No variation 2 Cinemex @Cinemex 5,962,562 76

83

No variation 3 UNAM @UNAM_MX 3,057,477 50

81

No variation 4 Gandhi @LibreriasGandhi 1,648,376 76

79

No variation 5 Instituto Politécnico Nacional @IPN_MX 788,885 69

75

No variation 6 PlayStation Latinoamérica @PlayStation_LA 1,040,212 20

74

No variation 7 Semar @SEMAR_mx 794,078 31

74

No variation 8 Aeroméxico @Aeromexico 1,525,346 9

73

Up 9 Telcel @Telcel 896,650 14

72

Down 10 Ticketmaster México @Ticketmaster_Me 1,453,339 5

72

No variation 11 Xbox Mexico @XboxMexico 597,799 16

72

Up 12 Coca-Cola México @CocaColaMx 660,485 14

71

Up 13 Eleconomista México @eleconomista 382,224 7

71

Up 14 Mixup @MixupTeam 340,996 29

70

Down 15 Volkswagen de México @Volkswagen_MX 923,903 16

70

No variation 16 UNICEF Mexico @UNICEFMexico 339,345 13

69

Up 17 Starbucks Mexico @StarbucksMex 498,831 20

69

Up 18 El Palacio de Hierro @palaciohierro 826,672 6

69

Down 19 Nike México @nikemexico 532,165 17

69

Down 20 Cerveza Victoria México @VictoriaMX 219,817 206

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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