Twitter Brands & Organisations - Mexico

Total: 326

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Cinépolis @Cinepolis 6,870,653 53

84

Up 2 Cinemex @Cinemex 5,717,936 68

83

Down 3 UNAM @UNAM_MX 2,881,100 90

83

No variation 4 Coca-Cola México @CocaColaMx 656,349 36

74

Up 5 PlayStation Latinoamérica @PlayStation_LA 1,011,424 14

73

Up 6 Greenpeace Mexico @greenpeacemx 406,045 32

73

Down 7 Ticketmaster México @Ticketmaster_Me 1,426,771 7

73

Down 8 Gandhi @LibreriasGandhi 1,575,781 5

72

Up 9 Xbox Mexico @XboxMexico 572,697 15

72

Down 10 Instituto Politécnico Nacional @IPN_MX 762,921 20

72

Down 11 Nike México @nikemexico 515,483 45

72

Up 12 Eleconomista México @eleconomista 352,548 7

71

Up 13 Uanl México @uanl 132,155 165

71

No variation 14 Telcel @Telcel 888,662 9

71

Down 15 Aeroméxico @Aeromexico 1,478,722 3

70

Up 16 Cerveza Tecate @CervezaTecate 118,842 412

70

Up 17 El Palacio de Hierro @palaciohierro 813,140 7

70

Down 18 Sony Pictures Latam @SPE_LatinAM 1,422,347 3

69

Down 19 Starbucks Mexico @StarbucksMex 473,016 20

69

Down 20 Sony Pictures Mexico @SonyPicturesMX 1,245,577 3

69

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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