Twitter Brands & Organisations - Italy

Total: 490

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Dolce&Gabbana @dolcegabbana 5,245,993 233

88

No variation 2 Gucci @gucci 5,376,278 108

85

No variation 3 Versace @Versace 4,406,745 120

85

No variation 4 World Food Programme / Programme Alimentaire Mondial @WFP 1,562,729 66

82

No variation 5 Giorgio Armani @giorgioarmani 3,403,868 42

81

No variation 6 Lamborghini @Lamborghini 1,675,321 104

80

No variation 7 Valentino @MaisonValentino 1,994,744 38

79

No variation 8 Stella McCartney @StellaMcCartney 1,063,017 25

78

No variation 9 Prada @Prada 943,324 39

76

No variation 10 Roberto Cavalli @Roberto_Cavalli 1,594,507 19

76

No variation 11 Maserati @Maserati_HQ 907,296 60

76

No variation 12 Fendi @Fendi 520,874 75

75

No variation 13 La Feltrinelli @LaFeltrinelli 764,620 38

75

Up 14 Partito Democratico @pdnetwork 245,879 107

74

Down 15 Ducati @DucatiMotor 288,635 49

74

No variation 16 Greenpeace Italia @Greenpeace_ITA 522,225 17

72

Up 17 FAO @FAOnews 165,095 19

72

Up 18 Palazzo Chigi - Governo Italiano @Palazzo_Chigi 569,216 19

72

Up 19 UNICEF Italia @UNICEF_Italia 343,847 40

72

Down 20 Salvatore Ferragamo @Ferragamo 498,069 11

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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