Twitter Brands & Organisations - Italy

Total: 492

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Versace @Versace 4,641,602 657

89

No variation 2 Gucci @gucci 5,602,361 112

85

No variation 3 Dolce&Gabbana @dolcegabbana 5,374,137 93

85

Up 4 Giorgio Armani @giorgioarmani 3,470,522 57

81

Down 5 Lamborghini @Lamborghini 1,728,373 156

81

No variation 6 World Food Programme / Programme Alimentaire Mondial @WFP 1,609,547 49

81

No variation 7 Valentino @MaisonValentino 2,029,243 52

79

No variation 8 Maserati @Maserati_HQ 939,385 90

77

No variation 9 Stella McCartney @StellaMcCartney 1,066,846 17

76

No variation 10 Prada @Prada 979,164 27

75

No variation 11 Roberto Cavalli @Roberto_Cavalli 1,591,742 13

75

No variation 12 Greenpeace Italia @Greenpeace_ITA 526,050 39

74

Up 13 Ducati @DucatiMotor 298,350 30

73

No variation 14 FAO @FAO 170,452 26

73

Down 15 Fendi @Fendi 553,177 27

73

No variation 16 La Feltrinelli @LaFeltrinelli 791,479 16

72

Up 17 Partito Democratico @pdnetwork 267,130 30

71

Down 18 Palazzo Chigi - Governo Italiano @Palazzo_Chigi 576,659 12

71

Up 19 Moschino @Moschino 428,221 9

70

Down 20 UNICEF Italia @UNICEF_Italia 353,795 19

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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