Twitter Brands & Organisations - Germany

Total: 1093

  # PROFILE POPULARITY # RTS PER TWEET (LAST 7 DAYS) ranking
No variation 1 Puma @PUMA 1,568,254 764

89

No variation 2 Mercedes-Benz @MercedesBenz 2,421,379 107

87

No variation 3 BMW @BMW 1,576,424 88

81

Up 4 Porsche @Porsche 1,633,529 116

79

Up 5 ESA/Hubble @HUBBLE_space 519,697 144

78

Up 6 adidas Running @adidasrunning 1,067,653 33

76

Up 7 Auswärtiges Amt @AuswaertigesAmt 629,225 27

74

No variation 8 Audi Deutschland @Audi_Online 270,293 73

74

Up 9 Greenpeace Deutschland @greenpeace_de 409,599 26

73

Up 10 Lufthansa @lufthansa 375,910 57

73

Down 11 SAP @SAP 231,156 26

73

Down 12 Hugo Boss @HUGOBOSS 704,525 18

73

No variation 13 Chaos Computer Club @chaosupdates 176,848 45

73

No variation 14 Transparency International @anticorruption 176,004 30

72

Up 15 BMW i @BMWi 338,852 30

72

Down 16 Deutsche Bank @DeutscheBank 681,564 6

71

Down 17 Adidas @adidas 3,341,908 0

71

Up 18 Cicero Deutschland @cicero_online 195,095 22

70

Down 19 Piraten Partei @Piratenpartei 149,590 15

70

No variation 20 Siemens @Siemens 133,884 31

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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