Linkedin Global Brands - Sweden

Total: 31

  # PROFILE FOLLOWERS INTERACTIONS (IN LAST 10 ITEMS) ranking
No variation 1 H&M H&M 684,352 5,676

90

No variation 2 Atlas Copco Atlas Copco 219,239 1,104

73

Up 3 Haglöfs Haglöfs 9,422 1,643

67

Down 4 Sandvik Sandvik 154,035 1,534

67

No variation 5 Volvo Cars Volvo Cars 142,029 1,707

64

No variation 6 Axis Communications Axis Communications 47,142 1,087

62

No variation 7 SAS (Scandinavian Airlines System) SAS (Scandinavian Airlines System) 47,223 1,170

61

Up 8 Swedbank Swedbank 32,439 933

59

Down 9 Electrolux Electrolux 126,190 1,219

59

No variation 10 COS (Collection of Style) COS (Collection of Style) 51,501 1,033

58

No variation 11 Klarna Klarna 22,213 612

56

No variation 12 Kreab Kreab 11,096 37

46

No variation 13 TrueCaller TrueCaller 4,904 147

44

No variation 14 Aptilo Aptilo 1,591 107

43

Up 15 Propellerhead Propellerhead 5,049 33

42

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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