Facebook Local Brands - United States

Total: 450

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 McDonald's Brasil McDonald's Brasil 11,349,910 1,617,494

94

No variation 2 The White House The White House 2,972,390 1,442,657

89

No variation 3 Windows India Windows India 11,913,097 277,716

89

Up 4 Pepsi US Pepsi US 6,507,326 59,968

84

Down 5 McDonald's USA McDonald's USA 10,762,653 33,491

84

No variation 6 FreedomWorks FreedomWorks 4,797,183 28,664

82

No variation 7 National Rifle Association National Rifle Association 4,863,086 28,596

81

Up 8 Mercedes-Benz USA Mercedes-Benz USA 2,298,872 42,779

81

Up 9 ACLU (American Civil Liberties Union) ACLU (American Civil Liberties Union) 2,059,870 36,628

80

Down 10 Audi of America Audi of America 2,648,690 26,960

80

Down 11 U.S. Marines U.S. Marines 2,755,993 25,328

80

Up 12 The Humane Society of the United States The Humane Society of the United States 2,369,843 25,038

79

No variation 13 United States Marine Corps United States Marine Corps 3,557,174 18,205

79

Down 14 Volkswagen USA Volkswagen USA 1,504,240 37,918

79

Up 15 Youngliving USA Youngliving USA 1,018,930 40,075

78

Down 16 Pampers Pakistan Pampers Pakistan 356,752 213,039

78

No variation 17 Bacardi US Bacardi US 1,491,359 45,181

78

No variation 18 Wolf Conservation Center Wolf Conservation Center 1,166,713 22,139

78

Up 19 Human Rights Campaign Human Rights Campaign 2,128,355 9,153

77

Up 20 U.S. Air Force U.S. Air Force 1,734,996 13,209

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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