Facebook Local Brands - United States

Total: 439

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 McDonald's Brasil McDonald's Brasil 11,190,392 313,340

90

No variation 2 The White House The White House 2,977,703 1,380,573

89

No variation 3 Windows India Windows India 11,931,036 277,482

88

No variation 4 McDonald's USA McDonald's USA 10,750,476 49,946

85

No variation 5 U.S. Marines U.S. Marines 2,750,046 68,515

83

No variation 6 National Rifle Association National Rifle Association 4,868,858 25,465

81

Up 7 FreedomWorks FreedomWorks 4,793,077 19,274

81

Up 8 The Humane Society of the United States The Humane Society of the United States 2,361,355 36,887

80

Down 9 Budweiser Budweiser 5,085,529 20,794

80

Down 10 Lindt Chocolate USA Lindt Chocolate USA 1,436,491 49,187

79

No variation 11 United States Marine Corps United States Marine Corps 3,549,974 17,812

79

Down 12 Volkswagen USA Volkswagen USA 1,494,353 38,745

79

No variation 13 ACLU (American Civil Liberties Union) ACLU (American Civil Liberties Union) 2,054,173 22,651

79

Up 14 Spencer's Spencer's 4,070,246 11,093

79

No variation 15 Bacardi US Bacardi US 1,489,013 32,154

78

Down 16 Doritos USA Doritos USA 1,789,114 24,131

78

Down 17 Smirnoff US Smirnoff US 2,556,658 13,661

78

Up 18 Human Rights Campaign Human Rights Campaign 2,124,830 12,290

78

Up 19 Wolf Conservation Center Wolf Conservation Center 1,164,600 20,117

77

Down 20 Pampers Pakistan Pampers Pakistan 356,058 213,150

77

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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