Facebook Local Brands - United Kingdom

Total: 502

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Coca-Cola Great Britain Coca-Cola Great Britain 2,489,201 68,924

82

Down 2 B&M Stores B&M Stores 1,136,250 127,507

82

Up 3 Home Bargains Home Bargains 1,244,741 33,832

78

Down 4 Cambridge English Language Assessment Cambridge English Language Assessment 2,527,667 13,814

78

Up 5 Activeyou United Kingdom Activeyou United Kingdom 1,409,488 8,285

76

Down 6 Missguided Missguided 727,037 19,911

76

No variation 7 Jack Daniel's UK Jack Daniel's UK 753,207 10,789

74

Up 8 Visit Britain Visit Britain 763,361 11,528

74

No variation 9 Sony Pictures UK Sony Pictures UK 676,858 8,630

74

Up 10 Thomas Cook UK Thomas Cook UK 509,789 10,962

73

Down 11 Visit London Visit London 214,342 17,337

73

Down 12 Cadbury UK Cadbury UK 610,156 7,183

73

Up 13 Greenpeace UK Greenpeace UK 393,887 6,547

72

Up 14 Ford UK Ford UK 360,465 8,906

72

Up 15 Housetohome United Kingdom Housetohome United Kingdom 510,867 2,850

71

Down 16 Lipsy London Lipsy London 339,230 4,927

70

No variation 17 Carling Carling 173,787 9,182

70

No variation 18 Hungryhouse United Kingdom Hungryhouse United Kingdom 286,049 6,722

70

Up 19 Very UK Very UK 498,385 2,652

70

No variation 20 Monarch United Kingdom Monarch United Kingdom 277,250 19,472

70

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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