Facebook Local Brands - Sweden

  • Blekinge
  • Dalarnas
  • Gävleborgs
  • Gotlands
  • Hallands
  • Jämtlands
  • Jönköpings
  • Kalmar
  • Kronobergs
  • Norrbottens
  • Örebro
  • Östergötlands
  • Skåne
  • Södermanlands
  • Stockholms
  • Uppsala
  • Värmlands
  • Västerbottens
  • Västernorrlands
  • Västmanlands
  • Västra Götalands

Total: 105

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Existenz Sverige Existenz Sverige 199,413 7,246

71

Down 2 Expressen Sverige Expressen Sverige 404,637 3,077

70

No variation 3 Flygresor Sverige Flygresor Sverige 140,614 16,152

70

No variation 4 Malmö FF Malmö FF 99,399 7,352

68

No variation 5 Coolstuff Sverige Coolstuff Sverige 103,067 5,688

68

No variation 6 Blondinbella Sverige Blondinbella Sverige 230,338 2,241

67

Up 7 Absolut US Absolut US 636,740 587

66

Down 8 Zalando Sverige Zalando Sverige 133,512 2,317

66

No variation 9 Tv4 Sverige Tv4 Sverige 359,042 518

65

Up 10 Svenskfast Sverige Svenskfast Sverige 87,774 2,105

64

Up 11 Hemnet Sverige Hemnet Sverige 76,894 1,980

64

Up 12 Metro Sverige Metro Sverige 135,877 687

63

Up 13 Sf Sverige Sf Sverige 122,288 680

63

No variation 14 Svd Sverige Svd Sverige 81,917 761

63

Up 15 Dn Sverige Dn Sverige 140,522 296

62

No variation 16 Ikea Sverige Ikea Sverige 470,196 97

61

Down 17 Gp Sverige Gp Sverige 86,385 456

61

Down 18 Nyheter24 Sverige Nyheter24 Sverige 188,406 158

61

No variation 19 Booli Sverige Booli Sverige 5,885 8,351

61

Up 20 Piratpartiet Sverige Piratpartiet Sverige 65,900 698

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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