Facebook Local Brands - Spain

Total: 1776

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook España Facebook España 1,593,002 227,525

82

Up 2 McDonald's España McDonald's España 1,002,971 26,932

77

Up 3 Ybarra Ybarra 651,005 34,437

77

Up 4 Podemos Podemos 921,033 19,989

77

No variation 5 Bet365 España Bet365 España 328,132 60,084

77

Down 6 Volkswagen España Volkswagen España 541,622 32,317

76

Up 7 Policía España Policía España 536,949 23,271

75

Up 8 Primark España Primark España 974,754 12,878

75

Down 9 Lidl España Lidl España 1,842,857 5,130

75

Down 10 Carrefour España Carrefour España 1,145,622 9,315

75

Up 11 Mini España Mini España 402,112 12,977

73

No variation 12 Starbucks España Starbucks España 679,129 9,405

73

Up 13 Kit kat Spain Kit kat Spain 537,174 13,424

73

Up 14 Burger King España Burger King España 926,836 4,527

73

Up 15 Nescafé Dolce Gusto España Nescafé Dolce Gusto España 277,273 17,921

73

Up 16 Mr. Wonderful Mr. Wonderful 666,407 6,095

73

Down 17 UNICEF España UNICEF España 140,695 23,449

72

Down 18 Leroy Merlin España Leroy Merlin España 952,950 3,740

72

Up 19 Dacia España Dacia España 243,943 15,932

72

Up 20 KFC España KFC España 169,067 20,628

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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