Facebook Local Brands - Russia

  • Adygeya
  • Altay
  • Altayskiy
  • Amur
  • Arkhangelskaya
  • Astrakhan
  • Bashkortostan
  • Belgorod
  • Brjansk
  • Buryatiya
  • Chechnya
  • Chelyabinsk Oblast
  • Chukotskiy Avtonomnyy Okrug
  • Chuvashia
  • Dagestan
  • Ingushetiya
  • Irkutsk
  • Ivanovo
  • Jaroslavl
  • Jewish Autonomous Oblast
  • Kabardino-Balkariya
  • Kaliningrad
  • Kalmykiya
  • Kaluga
  • Kamtsjatka
  • Karachayevo-Cherkesiya
  • Kareliya
  • Kemerovo
  • Khabarovsk Krai
  • Khakasiya
  • Khanty-Mansiyskiy Avtonomnyy Okrug
  • Kirov
  • Komi
  • Kostroma
  • Krasnodarskiy
  • Krasnoyarskiy
  • Kurgan
  • Kursk
  • Leningrad
  • Lipetsk
  • Magadan
  • Mariy-El
  • Mordoviya
  • Moscow
  • Moskovskaya
  • Murmansk
  • Nenetskiy Avtonomnyy Okrug
  • Nizjnij Novgorod
  • North Ossetia
  • Novgorod
  • Novosibirsk
  • Omsk
  • Orenburg
  • Orjol
  • Penza
  • Perm
  • Primorskiy
  • Pskov
  • Rjazan
  • Rostov
  • Sakha
  • Sakhalin
  • Samara
  • Saratov
  • Smolensk
  • St.-Petersburg
  • Stavropol'skiy
  • Sverdlovsk
  • Tambov
  • Tatarstan
  • Tjumen
  • Tomsk
  • Tula
  • Tverskaya
  • Tyva
  • Udmurtiya
  • Uljanovsk
  • Vladimir
  • Volgograd
  • Vologda
  • Voronezj
  • Yamalo-Nenetskiy Avtonomnyy Okrug
  • Zabaykal’skiy Kray

Total: 643

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Сбербанк Сбербанк 355,670 15,443

73

No variation 2 Audi Russia Audi Russia 227,324 3,951

69

No variation 3 Rbth Rossiya Rbth Rossiya 213,961 1,913

68

No variation 4 Canon Rossiya Canon Rossiya 148,326 2,680

67

Up 5 ИКЕА ИКЕА 171,762 1,581

66

Up 6 Аэрофлот (Aeroflot) Аэрофлот (Aeroflot) 110,313 1,998

65

Up 7 Edimdoma Rossiya Edimdoma Rossiya 199,203 866

65

Down 8 BMW Russia BMW Russia 98,007 2,018

65

Up 9 Livemaster Rossiya Livemaster Rossiya 84,104 1,148

63

Up 10 Nissan Rossiya Nissan Rossiya 42,338 2,530

63

Up 11 Kulturologia Rossiya Kulturologia Rossiya 288,187 262

63

Down 12 Greenpeace Russia / Гринпис России Greenpeace Russia / Гринпис России 70,250 1,419

63

Down 13 Mazda Russia Mazda Russia 60,905 1,445

63

Up 14 Nikon Russia Nikon Russia 163,569 381

62

Up 15 Pravmir Rossiya Pravmir Rossiya 58,110 856

62

Up 16 МИД России МИД России 154,785 329

62

Down 17 Volvo Cars Russia Volvo Cars Russia 34,647 1,905

61

Down 18 Bg Rossiya Bg Rossiya 85,916 706

61

Up 19 S7 S7 93,978 463

61

Up 20 Chevrolet Россия Chevrolet Россия 22,377 2,116

61

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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