Facebook Local Brands - Russia

  • Adygeya
  • Altay
  • Altayskiy
  • Amur
  • Arkhangelskaya
  • Astrakhan
  • Bashkortostan
  • Belgorod
  • Brjansk
  • Buryatiya
  • Chechnya
  • Chelyabinsk Oblast
  • Chukotskiy Avtonomnyy Okrug
  • Chuvashia
  • Dagestan
  • Ingushetiya
  • Irkutsk
  • Ivanovo
  • Jaroslavl
  • Jewish Autonomous Oblast
  • Kabardino-Balkariya
  • Kaliningrad
  • Kalmykiya
  • Kaluga
  • Kamtsjatka
  • Karachayevo-Cherkesiya
  • Kareliya
  • Kemerovo
  • Khabarovsk Krai
  • Khakasiya
  • Khanty-Mansiyskiy Avtonomnyy Okrug
  • Kirov
  • Komi
  • Kostroma
  • Krasnodarskiy
  • Krasnoyarskiy
  • Kurgan
  • Kursk
  • Leningrad
  • Lipetsk
  • Magadan
  • Mariy-El
  • Mordoviya
  • Moscow
  • Moskovskaya
  • Murmansk
  • Nenetskiy Avtonomnyy Okrug
  • Nizjnij Novgorod
  • North Ossetia
  • Novgorod
  • Novosibirsk
  • Omsk
  • Orenburg
  • Orjol
  • Penza
  • Perm
  • Primorskiy
  • Pskov
  • Rjazan
  • Rostov
  • Sakha
  • Sakhalin
  • Samara
  • Saratov
  • Smolensk
  • St.-Petersburg
  • Stavropol'skiy
  • Sverdlovsk
  • Tambov
  • Tatarstan
  • Tjumen
  • Tomsk
  • Tula
  • Tverskaya
  • Tyva
  • Udmurtiya
  • Uljanovsk
  • Vladimir
  • Volgograd
  • Vologda
  • Voronezj
  • Yamalo-Nenetskiy Avtonomnyy Okrug
  • Zabaykal’skiy Kray

Total: 635

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Сбербанк Сбербанк 357,610 7,208

71

No variation 2 Kulturologia Rossiya Kulturologia Rossiya 290,062 1,971

68

No variation 3 Audi Russia Audi Russia 231,437 3,108

68

Up 4 Rbth Rossiya Rbth Rossiya 222,816 1,862

68

Down 5 Аэрофлот (Aeroflot) Аэрофлот (Aeroflot) 129,666 3,379

67

Down 6 Nissan Rossiya Nissan Rossiya 46,460 8,760

67

Up 7 S7 S7 96,381 3,452

66

Up 8 Edimdoma Rossiya Edimdoma Rossiya 199,366 1,087

65

Down 9 BMW Russia BMW Russia 98,424 2,247

65

Up 10 Livemaster Rossiya Livemaster Rossiya 85,490 1,850

65

No variation 11 Canon Rossiya Canon Rossiya 150,299 835

64

No variation 12 Билайн Билайн 374,376 364

64

Up 13 ИКЕА ИКЕА 176,666 702

63

Down 14 Nikon Russia Nikon Russia 170,811 512

63

Up 15 Amway Rossiya Amway Rossiya 17,088 6,040

63

Up 16 Chevrolet Россия Chevrolet Россия 23,923 4,329

63

Up 17 Greenpeace Russia / Гринпис России Greenpeace Russia / Гринпис России 70,258 1,049

62

Up 18 Pravmir Rossiya Pravmir Rossiya 58,849 840

62

No variation 19 Vtb24 Rossiya Vtb24 Rossiya 43,729 1,617

62

Up 20 МИД России МИД России 154,446 380

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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