Facebook Local Brands - Portugal

  • Açores
  • Aveiro
  • Beja
  • Braga
  • Bragança
  • Castelo Branco
  • Coimbra
  • Évora
  • Faro
  • Guarda
  • Leiria
  • Lisboa
  • Madeira
  • Portalegre
  • Porto
  • Santarém
  • Setúbal
  • Viana do Castelo
  • Vila Real
  • Viseu

Total: 43

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Laredoute Portugal Laredoute Portugal 500,441 18,724

75

No variation 2 Sagres Sagres 247,950 6,404

70

No variation 3 Lipton Portugal Lipton Portugal 279,716 2,590

67

No variation 4 Dioguinho Portugal Dioguinho Portugal 378,420 862

66

No variation 5 Telepizza Portugal Telepizza Portugal 316,223 680

65

Up 6 Decathlon Portugal Decathlon Portugal 356,892 374

64

Up 7 Zippy Portugal Zippy Portugal 196,177 630

63

No variation 8 Pedigree Portugal Pedigree Portugal 127,324 899

63

Up 9 Tsf Portugal Tsf Portugal 286,085 194

62

Up 10 Universidade de Coimbra (UC) Universidade de Coimbra (UC) 65,655 1,004

62

Up 11 Remax Portugal Remax Portugal 78,806 720

62

No variation 12 Demaeparamae Portugal Demaeparamae Portugal 149,943 394

62

No variation 13 Dinheirovivo Portugal Dinheirovivo Portugal 209,595 176

61

Down 14 Zonlusomundo Portugal Zonlusomundo Portugal 143,802 255

60

Up 15 Citador Portugal Citador Portugal 62,094 560

60

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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