Facebook Local Brands - Poland

Total: 365

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Tyskie Tyskie 445,190 37,454

83

Up 2 Playstation Polska Playstation Polska 503,473 6,675

79

Down 3 Samsung Polska Samsung Polska 1,614,839 1,344

78

Up 4 Xkom Polska Xkom Polska 263,110 4,127

76

Up 5 Royal Canin Polska Royal Canin Polska 165,275 5,537

75

Up 6 House Polska House Polska 1,237,236 742

75

Down 7 Greenpeace Polska Greenpeace Polska 161,765 4,174

75

Up 8 Eskarock Polska Eskarock Polska 336,283 1,573

74

Up 9 Natemat Polska Natemat Polska 306,141 1,393

74

Up 10 Carrefour Polska Carrefour Polska 511,147 1,218

74

Up 11 Jeja Polska Jeja Polska 220,375 2,528

74

Down 12 Volvo Polska Volvo Polska 112,549 3,915

73

Up 13 Apart Polska Apart Polska 278,917 1,546

73

Down 14 Pudelek Polska Pudelek Polska 464,044 783

73

Up 15 Lubimyczytac Polska Lubimyczytac Polska 270,168 1,630

73

No variation 16 Sportowefakty Polska Sportowefakty Polska 533,308 664

73

Down 17 Empik Empik 651,514 604

73

Down 18 Wiocha Polska Wiocha Polska 542,176 577

73

Down 19 Nasygnale Polska Nasygnale Polska 559,767 570

73

Up 20 L'Oreal Paris Polska L'Oreal Paris Polska 362,409 912

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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