Facebook Local Brands - Philippines

  • Autonomous Region in Muslim Mindanao
  • Bicol
  • Cagayan Valley
  • Calabarzon
  • Caraga
  • Central Luzon
  • Central Visayas
  • Cordillera Administrative Region
  • Davao
  • Eastern Visayas
  • Ilocos
  • Mimaropa
  • National Capital Region
  • Northern Mindanao
  • Soccsksargen
  • Western Visayas
  • Zamboanga Peninsula

Total: 35

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 McDonald's Philippines McDonald's Philippines 4,776,567 113,902

85

No variation 2 Jollibee Jollibee 5,213,843 46,933

84

No variation 3 Samsung Mobile Philippines Samsung Mobile Philippines 3,744,031 21,799

80

No variation 4 Smart Communications, Inc. Smart Communications, Inc. 3,758,834 5,690

77

No variation 5 Globe Telecom Globe Telecom 4,287,557 3,876

77

Up 6 Oxygen Oxygen 2,286,263 5,594

75

Down 7 Starbucks Philippines Starbucks Philippines 2,401,046 3,678

75

No variation 8 Philippine National Police (PNP) Philippine National Police (PNP) 883,701 7,711

74

No variation 9 Havaianas Philippines Havaianas Philippines 1,137,833 3,961

72

No variation 10 OLX.ph by Sulit OLX.ph by Sulit 3,584,716 547

70

No variation 11 Nivea España Nivea España 423,562 3,218

69

Up 12 Turismo de Alemania Turismo de Alemania 60,634 6,673

67

Down 13 Nuez España Nuez España 202,056 1,497

66

No variation 14 Worten España Worten España 129,571 1,437

65

Up 15 EscapadaRural EscapadaRural 324,586 488

64

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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