Facebook Local Brands - Mexico

Total: 221

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Sony Pictures Mexico Sony Pictures Mexico 3,532,301 185,200

86

Down 2 Corona México Corona México 7,029,342 86,507

85

No variation 3 Cerveza Victoria México Cerveza Victoria México 3,112,859 84,964

83

Up 4 Starbucks Mexico Starbucks Mexico 3,793,244 66,171

83

Up 5 Sams Club México Sams Club México 4,893,364 37,808

82

Up 6 Toyota México Toyota México 3,486,042 31,370

81

Up 7 Cerveza Tecate Cerveza Tecate 2,901,103 44,545

81

No variation 8 Converse Mexico Converse Mexico 5,466,346 22,584

81

Up 9 PlayStation Latinoamérica PlayStation Latinoamérica 3,932,051 18,930

80

Down 10 Andrea Andrea 4,704,520 13,912

80

Down 11 Volkswagen de México Volkswagen de México 4,915,500 10,782

80

Down 12 Mary Kay de México Mary Kay de México 3,658,743 16,306

79

Up 13 Chokis Chokis 1,187,699 50,530

79

Down 14 Cinépolis Cinépolis 11,336,481 3,015

79

Up 15 Lyncott Lyncott 1,233,519 28,672

78

Up 16 Xbox Mexico Xbox Mexico 3,219,471 7,645

78

No variation 17 Bonafont Bonafont 1,999,205 12,387

77

Up 18 Samsung Mexico Samsung Mexico 4,658,085 3,872

76

Up 19 Sony Mobile MX Sony Mobile MX 2,484,681 7,698

76

Up 20 Kotex México Kotex México 2,992,350 5,306

76

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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