Facebook Local Brands - Italy

Total: 327

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 IKEA Italia IKEA Italia 1,362,295 66,922

81

Up 2 Galbani Galbani 1,741,656 38,398

80

Up 3 Durex Italia Durex Italia 962,274 122,436

78

Up 4 Audi Italia Audi Italia 1,485,901 18,038

77

Up 5 Pinomessina Italia Pinomessina Italia 684,259 24,717

77

Up 6 Pandora Italia Pandora Italia 1,075,905 12,722

76

No variation 7 Samsung Italia Samsung Italia 2,449,593 5,922

76

Up 8 Renault Italia Renault Italia 529,504 22,071

75

Up 9 Land Rover Italia Land Rover Italia 573,130 17,163

75

No variation 10 BMW Italia BMW Italia 899,994 10,697

75

No variation 11 Focus Italia Focus Italia 1,273,143 5,672

74

Down 12 Ilmeteo Italia Ilmeteo Italia 3,253,815 1,532

74

No variation 13 Homeaway Italia Homeaway Italia 175,024 37,476

74

Up 14 nau! nau! 120,862 39,804

73

Down 15 Greenpeace Italia Greenpeace Italia 617,200 6,996

73

Up 16 Lindor Italia Lindor Italia 304,200 18,418

73

Up 17 Avon Italia Avon Italia 440,065 9,667

73

No variation 18 Subito Italia Subito Italia 821,050 5,497

72

Down 19 Infiniti USA Infiniti USA 924,637 4,140

72

Up 20 Mazda Italia Mazda Italia 258,266 14,662

72

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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