Facebook Local Brands - Italy

Total: 316

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Kinder Cioccolato Kinder Cioccolato 2,880,154 28,417

80

No variation 2 Galbani Galbani 1,746,982 26,923

79

Up 3 Pandora Italia Pandora Italia 1,118,750 23,895

77

Down 4 Durex Italia Durex Italia 970,687 122,265

77

No variation 5 Audi Italia Audi Italia 1,492,553 12,932

77

Up 6 BMW Italia BMW Italia 904,915 17,978

76

Up 7 Focus Italia Focus Italia 1,288,253 10,874

76

Up 8 Volkswagen Italia Volkswagen Italia 1,389,921 11,610

76

No variation 9 Pinomessina Italia Pinomessina Italia 732,379 15,295

76

Down 10 Carrefour Italia Carrefour Italia 1,257,393 10,791

76

Down 11 Greenpeace Italia Greenpeace Italia 626,184 15,975

75

Up 12 Samsung Italia Samsung Italia 3,393,031 3,240

75

Down 13 Lindor Italia Lindor Italia 307,330 37,866

75

Down 14 Mazda Italia Mazda Italia 265,985 33,495

74

Down 15 Land Rover Italia Land Rover Italia 590,440 12,839

74

No variation 16 Leroymerlin Italia Leroymerlin Italia 724,890 8,693

74

Down 17 Today Italia Today Italia 2,419,351 1,725

74

Down 18 Nivea Italia Nivea Italia 858,633 10,723

73

Up 19 nau! nau! 123,312 45,510

73

Down 20 Subito Italia Subito Italia 830,331 6,295

73

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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