Facebook Local Brands - India

Total: 243

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cadbury 5 Star Cadbury 5 Star 3,318,901 1,096,947

90

No variation 2 ICICI Bank ICICI Bank 5,070,329 512,283

89

No variation 3 Bharatiya Janata Party (BJP) Bharatiya Janata Party (BJP) 13,491,120 83,196

87

Up 4 eBay India eBay India 3,757,538 195,212

86

Down 5 Gillette India Gillette India 2,955,727 633,735

85

No variation 6 Axis Bank Axis Bank 3,319,725 126,488

85

No variation 7 Yes Bank Yes Bank 6,399,593 62,024

84

Up 8 Colgate India Colgate India 2,775,561 105,772

83

Down 9 Cafe Coffee Day Cafe Coffee Day 4,647,576 76,975

83

Down 10 State Bank of India State Bank of India 13,625,520 14,479

83

Up 11 Idea Idea 7,543,547 20,503

82

Down 12 National Geographic Channel India National Geographic Channel India 8,668,046 20,749

82

Up 13 Indian National Congress Indian National Congress 4,293,706 30,603

82

Up 14 Audi India Audi India 3,408,022 46,585

81

Down 15 LIC India Forever LIC India Forever 5,771,770 26,680

81

Up 16 Pepsi India Pepsi India 4,498,225 16,919

79

No variation 17 Kurkure Kurkure 2,965,998 64,221

79

Up 18 Domino's Pizza India Domino's Pizza India 7,038,814 5,294

79

Up 19 Aam Aadmi Party (AAP) Aam Aadmi Party (AAP) 2,774,799 14,930

79

No variation 20 Aircel India Aircel India 9,899,844 4,812

79

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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