Facebook Local Brands - Ecuador

Total: 17

No variation 1 Pilsener Pilsener 563,474 11,919


No variation 2 PilsenerLight PilsenerLight 517,835 11,414


No variation 3 Policía Ecuador Policía Ecuador 781,441 3,644


No variation 4 EcuSuperiorEC EcuSuperiorEC 251,302 936


No variation 5 Movistar Ecuador Movistar Ecuador 1,297,265 109


No variation 6 Utpl Ecuador Utpl Ecuador 166,341 434


No variation 7 Banco Guayaquil Banco Guayaquil 373,083 200


No variation 8 Dermalia Dermalia 97,068 259


No variation 9 royalty workers royalty workers 22,965 1,077


No variation 10 Municipio de Antonio Ante Municipio de Antonio Ante 18,523 222


Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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