Facebook Local Brands - Colombia

Total: 98

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Baileys Colombia Baileys Colombia 371,505 73,441

76

Up 2 Latam Colombia Latam Colombia 1,209,271 10,619

75

Down 3 Policía Colombia Policía Colombia 1,354,273 3,553

73

Up 4 Centro Democrático Centro Democrático 291,794 16,048

73

Down 5 Cerveza Poker Cerveza Poker 1,121,652 6,034

73

No variation 6 Movistar Colombia Movistar Colombia 1,781,105 586

69

No variation 7 Carulla Carulla 780,942 1,078

68

Up 8 Eluniversal Colombia Eluniversal Colombia 468,520 1,137

68

Down 9 Toyota Colombia Toyota Colombia 44,634 19,271

68

No variation 10 Chapstick Colombia Chapstick Colombia 148,250 6,622

67

No variation 11 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 622,716 954

67

No variation 12 Americanino Colombia Americanino Colombia 285,749 1,088

66

No variation 13 Rcn Colombia Rcn Colombia 380,945 411

65

Up 14 Bancolombia Bancolombia 640,918 302

65

Up 15 Dafiti Colombia Dafiti Colombia 683,136 166

64

Up 16 Instituto Humboldt Instituto Humboldt 68,108 2,151

64

Up 17 FloresparaColombia FloresparaColombia 75,453 3,966

64

Down 18 Nissan Colombia Nissan Colombia 177,594 669

64

Down 19 Lanacion Colombia Lanacion Colombia 167,713 608

64

Down 20 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 298,989 320

63

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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