Facebook Local Brands - Colombia

Total: 97

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Baileys Colombia Baileys Colombia 358,032 53,371

76

Up 2 Policía Colombia Policía Colombia 1,349,769 7,409

75

Down 3 Cerveza Poker Cerveza Poker 1,109,885 10,053

75

No variation 4 Latam Colombia Latam Colombia 1,186,228 2,582

72

No variation 5 Chapstick Colombia Chapstick Colombia 147,870 21,804

72

Up 6 Servicio Nacional de Aprendizaje (Sena) Servicio Nacional de Aprendizaje (Sena) 615,181 3,536

71

No variation 7 Eluniversal Colombia Eluniversal Colombia 462,173 2,966

70

Up 8 Centro Democrático Centro Democrático 287,100 5,137

70

Down 9 Movistar Colombia Movistar Colombia 1,764,492 866

70

Down 10 Carulla Carulla 781,191 1,228

69

No variation 11 FloresparaColombia FloresparaColombia 75,182 19,416

67

No variation 12 Americanino Colombia Americanino Colombia 274,242 1,161

66

No variation 13 Toyota Colombia Toyota Colombia 41,611 9,153

65

Up 14 Alkosto Colombia Alkosto Colombia 484,626 300

64

Up 15 Instituto Humboldt Instituto Humboldt 65,884 1,714

63

Down 16 CH Chevignon (Latinoamérica) CH Chevignon (Latinoamérica) 287,626 375

63

Down 17 Nissan Colombia Nissan Colombia 167,690 565

63

Up 18 Rcn Colombia Rcn Colombia 363,355 132

62

Up 19 Corona Corona 108,708 572

62

No variation 20 Laopinion Colombia Laopinion Colombia 247,014 165

62

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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