Facebook Local Brands - Chile

Total: 61

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Mundo LG Chile Mundo LG Chile 1,631,963 6,701

75

No variation 2 Movistar Chile Movistar Chile 1,006,381 11,699

75

No variation 3 Lan Airlines Spain Lan Airlines Spain 301,233 10,731

72

No variation 4 Ripley Chile Ripley Chile 1,436,871 1,425

71

Up 5 MasterCard Chile MasterCard Chile 488,197 2,627

68

Down 6 LATAM Airlines Chile LATAM Airlines Chile 1,051,846 658

68

No variation 7 Gobierno de Chile Gobierno de Chile 205,484 2,974

68

No variation 8 Cine Hoyts Chile Cine Hoyts Chile 540,776 944

67

No variation 9 Americanino Chile Americanino Chile 435,034 1,451

67

Up 10 Ministerio de Educación - Chile Ministerio de Educación - Chile 282,981 1,094

66

Down 11 Drive Drive 117,673 2,863

66

Up 12 Zmart Chile Zmart Chile 414,788 582

66

Down 13 Dafiti Chile Dafiti Chile 665,320 311

65

No variation 14 Movilh Chile Movilh Chile 106,865 1,588

64

No variation 15 Shoshan Chile Shoshan Chile 211 1,667

49

No variation 16 Usach Chile Usach Chile 799 453

49

Up 17 Larojadeportes Chile Larojadeportes Chile 814 367

49

Down 18 Telepizza Chile Telepizza Chile 86 3,270

49

Up 19 Bcn Chile Bcn Chile 14,250 27

48

Down 20 Uchile Chile Uchile Chile 215 987

48

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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