Facebook Local Brands - Brazil

Total: 532

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,171,236 475,840

91

No variation 2 Samsung Mobile Brasil Samsung Mobile Brasil 3,690,567 1,104,767

90

Up 3 Caixa Econômica Federal Caixa Econômica Federal 2,921,806 870,174

89

Down 4 Burger King Brasil Burger King Brasil 6,821,336 345,339

89

No variation 5 Samsung Brasil Samsung Brasil 3,884,602 442,581

88

No variation 6 Netflix Brasil Netflix Brasil 8,533,805 175,109

88

No variation 7 C&A Brasil C&A Brasil 5,138,779 166,014

86

No variation 8 Volkswagen Brasil Volkswagen Brasil 3,879,257 241,604

86

No variation 9 Johnnie Walker Brasil Johnnie Walker Brasil 2,926,096 315,939

86

Up 10 Intel Brasil Intel Brasil 3,257,964 232,322

86

Up 11 SAZÓN Brasil SAZÓN Brasil 3,203,884 208,428

85

Down 12 Bis Bis 6,064,039 172,128

85

No variation 13 Vou de Marisa Vou de Marisa 5,173,491 140,029

85

Up 14 Sony Pictures Brasil Sony Pictures Brasil 2,927,466 147,880

85

Down 15 Loja Melissa Loja Melissa 4,944,790 86,304

85

No variation 16 Subway Brasil Subway Brasil 6,888,774 56,258

84

Up 17 Habib's Habib's 3,661,528 91,547

83

No variation 18 OMO Brasil OMO Brasil 2,521,973 182,306

83

No variation 19 Tele Sena Tele Sena 1,994,898 136,636

83

Down 20 Halls Brasil Halls Brasil 5,822,074 173,060

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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