Facebook Local Brands - Brazil

Total: 525

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,487,109 1,048,451

94

No variation 2 Samsung Brasil Samsung Brasil 3,977,607 859,329

90

Up 3 C&A Brasil C&A Brasil 5,271,517 337,904

88

Down 4 Maquiagem Avon Maquiagem Avon 6,712,255 280,200

88

No variation 5 Burger King Brasil Burger King Brasil 7,002,321 150,263

87

Up 6 Samsung Mobile Brasil Samsung Mobile Brasil 3,990,758 228,227

86

Down 7 Subway Brasil Subway Brasil 7,075,997 125,896

86

Up 8 Netflix Brasil Netflix Brasil 8,825,554 82,645

86

Down 9 Honda Dream Brasil Honda Dream Brasil 4,425,068 188,627

86

Down 10 Pantene Brasil Pantene Brasil 5,070,785 163,258

86

Up 11 Havan Havan 5,032,183 87,066

85

Down 12 Bis Bis 6,040,788 271,881

84

Down 13 Vou de Marisa Vou de Marisa 5,244,309 83,640

84

Up 14 SAZÓN Brasil SAZÓN Brasil 3,219,843 113,866

84

Up 15 Intel Brasil Intel Brasil 3,278,031 157,131

84

Down 16 Riachuelo Riachuelo 5,695,666 39,020

83

Up 17 OMO Brasil OMO Brasil 2,515,458 182,255

83

Up 18 Habib's Habib's 3,693,460 77,670

83

Up 19 Mary Kay Brasil Mary Kay Brasil 6,372,506 33,365

82

No variation 20 Seda Seda 3,004,535 111,941

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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