Facebook Local Brands - Australia

Total: 185

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Sydney Tourism Sydney Tourism 1,036,297 24,903

78

Down 2 Tourism Australia Tourism Australia 1,449,168 10,641

77

No variation 3 Ozsale Australia Ozsale Australia 751,980 12,325

75

No variation 4 Deakin Australia Deakin Australia 131,799 22,343

72

No variation 5 Lifestyle Australia Lifestyle Australia 240,954 12,392

72

Up 6 Victoria Police Victoria Police 500,741 2,053

70

Up 7 Menulog Australia Menulog Australia 94,012 15,363

70

Up 8 Bestrecipes Australia Bestrecipes Australia 233,962 3,261

69

Down 9 Priceline Pharmacy Priceline Pharmacy 321,101 2,689

68

Up 10 Sportal Australia Sportal Australia 408,198 1,471

68

Up 11 Easyweddings Australia Easyweddings Australia 106,008 5,797

68

Up 12 Flightcentre Australia Flightcentre Australia 817,100 593

67

Up 13 Aldi Australia Aldi Australia 525,885 912

67

Down 14 Taste Australia Taste Australia 408,390 961

67

Down 15 Nissan Australia Nissan Australia 210,657 2,448

67

Up 16 Bcf Australia Bcf Australia 246,149 1,842

67

Up 17 Billabong Womens Billabong Womens 396,748 1,375

67

Up 18 Carsales Australia Carsales Australia 225,168 1,931

67

Up 19 Choice Australia Choice Australia 111,448 3,063

66

Up 20 Birdsnest Australia Birdsnest Australia 137,661 2,525

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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