Facebook Global Brands - United Kingdom

Total: 638

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Burberry Burberry 17,307,552 103,079

96

No variation 2 Rolls Royce Cars Rolls Royce Cars 4,407,028 74,920

91

Up 3 Aston Martin Aston Martin 6,906,740 26,350

90

Down 4 Unilever Unilever 3,664,202 59,935

89

No variation 5 Asos Asos 5,127,805 25,058

89

No variation 6 Jimmy Choo Jimmy Choo 3,534,688 37,802

89

Up 7 Gearbest Gearbest 3,156,515 28,671

88

Down 8 Asda Asda 1,903,370 54,181

88

No variation 9 British Airways British Airways 3,019,282 31,529

88

Up 10 Amnesty International Amnesty International 1,829,648 48,709

88

No variation 11 Dove Dove 27,712,429 4,543

87

Down 12 Land Rover Land Rover 15,487,793 5,401

87

No variation 13 Jaguar Jaguar 16,946,829 3,646

86

Up 14 Johnnie Walker Johnnie Walker 14,268,134 3,939

85

No variation 15 Cornetto Cornetto 11,427,877 5,972

85

Down 16 boohoo.com boohoo.com 2,562,422 7,480

85

Up 17 Cath Kidston Cath Kidston 765,119 38,042

85

Up 18 Cadbury Dairy Milk Cadbury Dairy Milk 16,269,495 4,766

84

No variation 19 Grant's Whisky Grant's Whisky 1,903,624 13,933

84

Up 20 William Hill William Hill 507,726 35,951

84

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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