Facebook Global Brands - Switzerland

Total: 110

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Rolex Rolex 6,339,505 116,385

93

No variation 2 Patrón Tequila Patrón Tequila 4,298,181 53,323

90

No variation 3 Audemars Piguet Audemars Piguet 1,466,539 55,027

87

No variation 4 Christian Louboutin Christian Louboutin 3,328,858 13,977

86

Up 5 IWC Watches IWC Watches 1,796,304 23,269

86

Down 6 Tissot Tissot 1,577,773 23,768

85

Down 7 Milka Milka 9,356,483 7,058

85

Up 8 Hublot Genève Hublot Genève 3,848,315 6,494

84

No variation 9 WWF (World Wide Fund for Nature) WWF (World Wide Fund for Nature) 3,036,468 9,645

84

Up 10 FIFA FIFA 3,498,271 6,547

84

Down 11 TAG Heuer TAG Heuer 3,098,631 5,777

83

Up 12 Novartis Novartis 264,651 60,419

83

Down 13 MSC Cruises MSC Cruises 4,436,654 3,761

82

No variation 14 Nescafé Nescafé 36,590,772 489

82

Down 15 Longines Longines 2,123,167 3,508

81

Up 16 Chopard Chopard 1,131,224 7,773

81

Down 17 Jaeger-LeCoultre Jaeger-LeCoultre 733,387 10,804

81

No variation 18 Nestlé Fitness Nestlé Fitness 5,316,481 2,371

81

Down 19 OHCHR (Office of the United Nations High Commissioner for Human Rights) OHCHR (Office of the United Nations High Commissioner for Human Rights) 1,833,422 3,238

80

Up 20 World Economic Forum World Economic Forum 4,769,901 639

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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