Facebook Global Brands - Sweden

Total: 59

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
Up 1 Nobel Prize Nobel Prize 3,972,908 23,931

87

Down 2 H&M H&M 33,828,636 1,345

85

No variation 3 TrueCaller TrueCaller 2,413,023 19,564

84

Up 4 Koenigsegg Koenigsegg 993,916 24,132

82

Down 5 Scania Scania 1,786,711 6,957

81

No variation 6 Make Up Store Make Up Store 145,944 69,694

81

No variation 7 ABSOLUT ABSOLUT 7,299,827 1,475

80

No variation 8 Daniel Wellington Daniel Wellington 940,393 4,588

79

No variation 9 Volvo Cars Volvo Cars 1,922,366 2,009

78

No variation 10 COS (Collection of Style) COS (Collection of Style) 447,178 8,073

77

No variation 11 Hasselblad Hasselblad 342,944 8,138

77

No variation 12 Happy Socks Happy Socks 674,075 1,692

75

No variation 13 Ruzzlegame Ruzzlegame 579,743 1,456

73

No variation 14 K-Swiss K-Swiss 769,557 678

72

No variation 15 Rebtel Rebtel 250,134 1,276

71

Up 16 SKF SKF 357,120 910

70

Down 17 Electrolux Electrolux 4,587,696 72

70

Down 18 Hästens Hästens 347,052 903

70

No variation 19 & Other Stories & Other Stories 264,278 693

69

No variation 20 Propellerhead Propellerhead 105,869 657

67

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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