Facebook Global Brands - Spain

Total: 1605

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,203,537 14,490

91

No variation 2 Estrella Damm Estrella Damm 776,830 172,516

88

Up 3 Bershka Bershka 10,748,759 9,287

87

Up 4 Desigual Desigual 7,369,032 11,808

87

Down 5 Mango Mango 10,754,995 6,082

86

Down 6 Massimo Dutti Massimo Dutti 3,781,771 18,353

86

Down 7 Hawkers Hawkers 6,176,355 10,061

86

Down 8 Torres Torres 751,512 51,380

85

Down 9 Pull & Bear Pull & Bear 6,500,612 4,802

84

No variation 10 Lacasitos Lacasitos 762,898 19,127

82

Up 11 Voyage Prive España Voyage Prive España 2,081,255 5,857

82

Down 12 Telepizza Telepizza 685,625 17,092

81

Down 13 Stradivarius Stradivarius 5,162,721 1,746

81

Down 14 L´Óreal Professionnel L´Óreal Professionnel 5,939,113 1,994

81

Down 15 BBVA BBVA 18,751,136 449

81

Down 16 El Corte Inglés El Corte Inglés 1,909,425 3,761

81

Up 17 Chupa Chups Chupa Chups 6,722,064 3,059

80

Down 18 Tous Tous 1,581,766 5,238

80

Up 19 Royal Caribbean España Royal Caribbean España 4,314,429 2,635

80

Up 20 Conguitos Conguitos 459,722 19,072

80

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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