Facebook Global Brands - Philippines

Total: 31

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Palmolive Naturals Palmolive Naturals 1,647,771 103,276

88

No variation 2 Cebu Pacific Air Cebu Pacific Air 4,246,626 19,475

87

Up 3 Lazada Lazada 21,405,043 1,563

85

Down 4 San Miguel Brewery San Miguel Brewery 112,478 323,227

84

Up 5 SM Supermalls SM Supermalls 4,234,304 5,386

83

Down 6 MyPhone MyPhone 3,705,534 6,393

83

No variation 7 Asian Development Bank Asian Development Bank 226,100 25,014

79

Up 8 Visit Philippines Visit Philippines 1,171,611 3,866

78

Down 9 Gluta-C Gluta-C 255,030 12,182

77

No variation 10 Pullmantur Pullmantur 724,119 1,998

75

Up 11 ECO agricultor ECO agricultor 229,629 1,156

70

Down 12 Munich Munich 311,349 1,306

70

Up 13 Caprabo Caprabo 110,184 1,593

69

Down 14 BuyVIP BuyVIP 1,733,989 273

69

No variation 15 B The Travel Brand B The Travel Brand 133,059 845

68

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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