Facebook Global Brands - Italy

Total: 187

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 16,600,175 43,518

92

No variation 2 Prada Prada 6,265,886 71,954

91

Up 3 Maserati Maserati 5,544,626 61,071

90

Down 4 Gucci Gucci 16,532,789 14,471

90

No variation 5 Giorgio Armani Giorgio Armani 8,240,908 34,659

89

Up 6 Versace Versace 4,900,504 43,814

89

Up 7 Ferrero Rocher Ferrero Rocher 20,622,175 9,622

88

Up 8 Calzedonia Calzedonia 3,262,210 38,213

88

Down 9 Lamborghini Lamborghini 12,471,407 8,517

87

Down 10 Dolce&Gabbana Dolce&Gabbana 11,194,729 7,915

87

Up 11 Ray-Ban Ray-Ban 14,605,064 5,204

86

No variation 12 Bulgari Bulgari 4,252,820 17,104

86

Up 13 Intimissimi Intimissimi 2,834,004 23,455

86

Down 14 Diesel Diesel 4,685,559 15,759

86

Down 15 Nutella Nutella 32,075,402 2,150

85

Up 16 Ducati Ducati 3,374,868 6,771

83

Up 17 Kinder Kinder 11,831,072 3,368

83

Up 18 Valentino Valentino 2,728,241 7,430

82

Up 19 Moncler Moncler 2,939,605 6,633

82

Down 20 Kiko Make Up Milano Kiko Make Up Milano 4,271,940 4,052

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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