Facebook Global Brands - Germany

Total: 239

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Adidas Adidas 31,571,803 37,776

95

Up 2 Mercedes-Benz Mercedes-Benz 20,884,651 24,022

93

Up 3 Puma Puma 18,642,320 7,304

89

Up 4 adidas Running adidas Running 7,905,716 11,487

88

Down 5 Porsche Porsche 11,404,017 5,277

87

Up 6 adidas Skateboarding adidas Skateboarding 3,139,002 26,673

87

No variation 7 New Yorker New Yorker 3,423,040 14,570

86

Up 8 ESA/Hubble ESA/Hubble 2,313,648 22,499

86

Up 9 Hugo Boss Hugo Boss 7,950,976 5,535

86

Up 10 Allianz Allianz 1,189,115 32,776

86

Up 11 Trivago Trivago 10,255,563 3,138

86

Up 12 adidas Soccer adidas Soccer 28,435,380 1,552

85

Up 13 Davidoff Café Davidoff Café 607,222 50,174

84

Down 14 Kinder Riegel Kinder Riegel 2,045,166 11,033

84

Up 15 Germany Tourism Germany Tourism 2,359,387 9,869

84

Up 16 Daimler Daimler 186,343 75,155

83

Up 17 Nivea Nivea 20,895,946 1,657

83

Up 18 C&A C&A 9,751,019 1,991

83

Up 19 Knorr Knorr 12,150,751 8,090

82

Up 20 Braun Braun 1,662,135 11,955

82

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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