Facebook Global Brands - Finland

Total: 41

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nokia Nokia 13,454,551 12,942

89

No variation 2 Fingersoft Fingersoft 4,776,662 6,520

85

No variation 3 Finlandia Vodka Finlandia Vodka 1,500,095 860

75

Up 4 Jolla Jolla 103,946 1,174

69

Up 5 Chapman Chapman 31,092 1,258

66

No variation 6 WOT Services WOT Services 129,122 446

66

Up 7 kone kone 26,463 1,023

65

Up 8 F-Secure F-Secure 226,556 88

64

Down 9 Polarpersonaltrainer Polarpersonaltrainer 982,047 7

62

No variation 10 Startup Sauna Startup Sauna 28,820 336

61

No variation 11 Tuxera Tuxera 16,536 167

57

No variation 12 Valkee Valkee 11,768 108

55

Up 13 Miradore Miradore 11,368 66

54

Down 14 Futurice Futurice 5,235 115

54

Up 15 Nosto Nosto 5,034 112

54

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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