Facebook Global Brands - Colombia

Total: 42

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Juan Valdez Café Juan Valdez Café 4,036,852 13,559

85

Up 2 Cerveza Aguila Cerveza Aguila 1,650,721 8,651

81

Down 3 Old Parr Old Parr 1,340,536 13,912

81

No variation 4 NotiMillos NotiMillos 443,040 7,367

78

No variation 5 Leonisa Leonisa 851,419 1,641

75

No variation 6 Creaciones Tejidas Creaciones Tejidas 386,201 1,473

73

Up 7 Éxito Éxito 1,645,292 272

73

Down 8 Totto Totto 4,215,861 98

71

Up 9 ECOPETROL S.A ECOPETROL S.A 345,776 877

71

Down 10 Café de Colombia Café de Colombia 334,467 853

70

Up 11 Aguardiente Antioqueño Aguardiente Antioqueño 303,144 797

70

Down 12 Avianca Avianca 2,532,659 59

69

No variation 13 epm epm 126,094 866

68

No variation 14 Postobón Postobón 365,705 338

68

No variation 15 Claro Colombia Claro Colombia 1,047,740 42

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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