Facebook Global Brands - Chile

  • Antofagasta
  • Arica y Parinacota
  • Atacama
  • Aysén del General Carlos Ibáñez del Campo
  • Biobío
  • Coquimbo
  • La Araucanía
  • Libertador General Bernardo O'Higgins
  • Los Lagos
  • Los Ríos
  • Magallanes y Antártica Chilena
  • Maule
  • Metropolitana de Santiago
  • Tarapacá
  • Valparaíso

Total: 30

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Lucchetti Lucchetti 3,786,474 420,826

95

No variation 2 MejorWeb MejorWeb 1,758,076 6,943

82

No variation 3 Falabella Falabella 2,770,285 1,805

79

No variation 4 Sodimac Homecenter Sodimac Homecenter 3,359,651 1,008

78

No variation 5 TOMS Shoes TOMS Shoes 4,127,193 727

78

No variation 6 Latam Airlines Latam Airlines 11,328,745 171

76

No variation 7 Vidaysalud Vidaysalud 577,271 1,959

74

Up 8 Laopinion Laopinion 504,998 94

67

Down 9 Total Beauty Media Total Beauty Media 638,859 64

66

No variation 10 Gobankingrates Gobankingrates 183,766 136

65

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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