Facebook Global Brands - Brazil

Total: 62

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Fini Fini 5,131,057 634,848

98

No variation 2 Garoto Garoto 12,651,010 216,796

97

No variation 3 Skol Skol 12,583,580 148,154

96

No variation 4 Cacau Show Cacau Show 9,468,695 143,874

95

No variation 5 Via Marte Via Marte 3,535,678 284,221

95

Up 6 Natura Brasil Natura Brasil 13,074,505 43,438

93

Down 7 Guaraná Antarctica Guaraná Antarctica 16,037,931 74,254

93

Up 8 Eudora Eudora 4,491,350 21,290

89

Up 9 Ruffles Brasil Ruffles Brasil 2,527,770 49,644

88

Up 10 Bradesco Bradesco 5,134,493 12,644

87

Down 11 Hotel Urbano Hotel Urbano 12,250,560 2,911

86

No variation 12 Dafiti Dafiti 10,792,912 3,817

86

No variation 13 Petrobras Petrobras 1,780,107 29,478

86

Down 14 Pão de Açúcar Pão de Açúcar 1,383,264 30,391

86

No variation 15 Magazine Luiza Magazine Luiza 5,137,511 3,609

85

Down 16 BebeStore BebeStore 2,806,999 7,228

84

Down 17 Zaxy Zaxy 1,195,404 14,429

83

No variation 18 Lacta Lacta 8,034,958 2,152

83

Up 19 Melissa (English) Melissa (English) 6,081,996 3,213

83

Down 20 decolar.com decolar.com 10,746,056 1,308

83

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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