Facebook Global Brands - Brazil

Total: 62

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Cacau Show Cacau Show 9,611,264 917,030

99

No variation 2 Skol Skol 12,608,831 344,448

98

No variation 3 O Boticário O Boticário 13,910,647 133,165

96

No variation 4 Via Marte Via Marte 3,552,583 371,680

95

No variation 5 Eudora Eudora 4,656,307 207,033

94

No variation 6 Ruffles Brasil Ruffles Brasil 2,599,591 289,990

93

Up 7 Natura Brasil Natura Brasil 13,502,653 40,950

93

Up 8 Hotel Urbano Hotel Urbano 12,337,696 31,977

92

Down 9 Risqué Risqué 7,551,737 57,743

91

Up 10 Guaraná Antarctica Guaraná Antarctica 15,965,652 5,916

87

Down 11 Petrobras Petrobras 1,856,817 60,329

87

No variation 12 Garoto Garoto 12,613,515 5,124

86

No variation 13 Magazine Luiza Magazine Luiza 6,379,288 6,050

86

Up 14 Fini Fini 5,131,575 8,526

85

Up 15 Zaxy Zaxy 1,241,018 27,283

85

Down 16 Dafiti Dafiti 11,238,572 2,187

84

No variation 17 decolar.com decolar.com 11,095,913 1,898

84

Up 18 TNT Energy Drink TNT Energy Drink 1,942,287 14,343

82

Down 19 Kanui Kanui 6,912,059 1,194

82

No variation 20 Natura Natura 13,499,942 1,359

81

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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