Facebook Brands & Organisations - Sweden

Total: 162

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Nobel Prize Nobel Prize 3,955,168 11,076

78

No variation 2 H&M H&M 32,987,700 562

77

No variation 3 Scania Scania 1,743,381 11,377

77

Up 4 TrueCaller TrueCaller 2,413,371 3,714

74

Down 5 Daniel Wellington Daniel Wellington 864,917 5,412

73

No variation 6 ABSOLUT ABSOLUT 7,212,205 850

73

No variation 7 COS (Collection of Style) COS (Collection of Style) 432,023 9,930

73

No variation 8 Expressen Sverige Expressen Sverige 404,436 5,590

72

No variation 9 Existenz Sverige Existenz Sverige 199,400 11,657

72

No variation 10 Flygresor Sverige Flygresor Sverige 140,614 16,152

70

Up 11 Make Up Store Make Up Store 136,204 7,163

69

Down 12 Malmö FF Malmö FF 99,411 9,097

69

No variation 13 Happy Socks Happy Socks 574,468 847

68

Up 14 Hasselblad Hasselblad 334,311 1,826

68

Up 15 Coolstuff Sverige Coolstuff Sverige 102,653 4,906

67

No variation 16 Blondinbella Sverige Blondinbella Sverige 230,403 2,124

67

Down 17 Tv4 Sverige Tv4 Sverige 358,797 952

67

Down 18 Zalando Sverige Zalando Sverige 133,054 2,899

66

Up 19 Absolut US Absolut US 636,740 587

66

No variation 20 K-Swiss K-Swiss 764,853 475

66

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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