Facebook Brands & Organisations - Spain

Total: 3382

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,116,428 18,901

85

No variation 2 Facebook España Facebook España 1,593,002 227,525

82

Up 3 Estrella Damm Estrella Damm 772,459 211,957

82

Down 4 Pull & Bear Pull & Bear 6,433,858 22,681

82

Down 5 Desigual Desigual 7,340,955 14,859

81

Up 6 Hawkers Hawkers 6,144,216 10,669

80

Up 7 Mango Mango 10,734,728 4,926

79

No variation 8 Massimo Dutti Massimo Dutti 3,764,828 12,570

79

Up 9 Bershka Bershka 10,702,625 3,034

78

Up 10 McDonald's España McDonald's España 1,002,971 26,932

77

No variation 11 Torres Torres 749,840 36,922

77

Up 12 Ybarra Ybarra 651,005 34,437

77

Up 13 Podemos Podemos 921,033 19,989

77

Up 14 Bet365 España Bet365 España 328,132 60,084

77

Down 15 Stradivarius Stradivarius 5,105,548 3,758

77

Down 16 Volkswagen España Volkswagen España 541,622 32,317

76

Up 17 BBVA BBVA 18,775,115 1,000

76

Up 18 Policía España Policía España 536,949 23,271

75

Up 19 Primark España Primark España 974,754 12,878

75

Up 20 Riu Hotels & Resorts Riu Hotels & Resorts 1,324,355 8,519

75

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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