Facebook Brands & Organisations - Spain

Total: 3390

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Zara Zara 26,435,376 16,179

84

No variation 2 Pull & Bear Pull & Bear 6,622,432 40,284

83

No variation 3 Facebook España Facebook España 1,670,239 228,486

83

Up 4 Bershka Bershka 10,848,483 16,435

82

Down 5 Estrella Damm Estrella Damm 790,205 163,682

81

Up 6 Mango Mango 10,821,120 8,582

80

No variation 7 Massimo Dutti Massimo Dutti 3,858,864 21,959

80

Down 8 McDonald's España McDonald's España 1,034,961 71,289

80

No variation 9 Torres Torres 753,179 74,160

79

No variation 10 Hawkers Hawkers 6,217,378 8,295

78

Up 11 Sybilla Sybilla 914,691 33,960

78

Down 12 Mapfre Mapfre 1,799,343 12,694

77

Up 13 Stradivarius Stradivarius 5,284,025 3,869

77

Up 14 Policía España Policía España 545,849 32,194

76

Up 15 Carrefour España Carrefour España 1,198,683 14,105

76

Down 16 Ybarra Ybarra 675,509 19,473

76

No variation 17 Podemos Podemos 923,471 10,343

75

Up 18 Royal Caribbean España Royal Caribbean España 4,346,063 3,188

75

Up 19 Mr. Wonderful Mr. Wonderful 676,625 10,978

74

Up 20 Tous Tous 1,649,757 5,590

74

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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