Facebook Brands & Organisations - Italy

Total: 513

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Ferrari Ferrari 16,600,201 37,971

86

Up 2 Gucci Gucci 16,532,789 14,471

83

Up 3 Giorgio Armani Giorgio Armani 8,241,974 32,941

83

No variation 4 Maserati Maserati 5,545,440 40,859

83

No variation 5 Versace Versace 4,900,504 43,814

83

Up 6 Ferrero Rocher Ferrero Rocher 20,625,247 9,660

81

Up 7 Calzedonia Calzedonia 3,262,210 38,213

81

Up 8 IKEA Italia IKEA Italia 1,380,645 71,068

81

Up 9 Dolce&Gabbana Dolce&Gabbana 11,194,729 7,915

81

Up 10 Audi Italia Audi Italia 1,486,199 56,065

80

Down 11 Lamborghini Lamborghini 12,473,696 5,880

80

Up 12 Ray-Ban Ray-Ban 14,605,802 5,013

80

Down 13 Bulgari Bulgari 4,252,820 17,104

80

Up 14 Galbani Galbani 1,742,498 38,850

80

No variation 15 Diesel Diesel 4,685,559 15,759

80

Up 16 Ilmeteo Italia Ilmeteo Italia 3,255,025 12,667

79

Down 17 Prada Prada 6,268,426 8,474

79

Down 18 Nutella Nutella 32,075,402 2,150

79

Up 19 Durex Italia Durex Italia 962,195 122,417

78

Down 20 Intimissimi Intimissimi 2,837,636 10,466

78

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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