Facebook Brands & Organisations

  # PROFILE FANS ACTIVITY (INTERACTIONS IN LAST 10 ITEMS) ranking
No variation 1 Facebook Brasil Facebook Brasil 15,525,275 1,050,067

94

Up 2 McDonald's Brasil McDonald's Brasil 11,313,848 1,138,259

94

Up 3 Pepsi Arabia Pepsi Arabia 37,539,314 209,872

92

Up 4 Nike Nike 29,750,475 251,811

91

Down 5 Cacau Show Cacau Show 9,611,264 917,030

91

Down 6 Nike Football Nike Football 45,007,773 129,314

91

Up 7 Louis Vuitton Louis Vuitton 20,800,979 225,683

90

Up 8 Skol Skol 12,608,831 344,448

90

Up 9 Netflix Brasil Netflix Brasil 8,841,860 335,229

90

Down 10 Samsung Brasil Samsung Brasil 3,977,607 859,329

90

Down 11 Cadbury 5 Star Cadbury 5 Star 3,321,955 983,912

90

Up 12 The White House The White House 2,972,655 1,441,011

89

No variation 13 Fastrack Fastrack 9,286,300 405,429

89

Down 14 Corona México Corona México 7,167,877 482,866

89

Down 15 O Boticário O Boticário 13,910,647 133,165

89

Down 16 ICICI Bank ICICI Bank 5,071,977 426,926

88

Up 17 Windows India Windows India 11,914,977 277,713

88

Up 18 Adidas Adidas 32,574,713 51,816

88

Up 19 Arby's Arby's 3,186,261 492,073

88

Up 20 C&A Brasil C&A Brasil 5,282,340 299,539

88


Largest growth on Facebook (Last 30 days)


# Profile   Difference
1 Aromaterapia Nirvana Aromaterapia Nirvana

+95
2 Discover Hong Kong Discover Hong Kong

+81
3 Club Santa Monica Club Santa Monica

+81
4 Philip Morris International Philip Morris International

+78
5 San Miguel Brewery San Miguel Brewery

+77

Would you like to see the full list? Largest growth

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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