Alianzo Rank Local Brands - United States

Total: 958

  # PROFILE
No variation 1 The White House The White House 85 61 89 86 0 67 50 72 92 7 64 0
Up 2 United States Marine Corps United States Marine Corps 0 72 79 73 0 0 0 80 91 0 0 0
Up 3 Nordstrom Nordstrom 74 72 65 69 55 51 98 83 75 0 0 0
Down 4 Macy's Macy's 0 72 72 70 67 53 81 76 82 0 40 0
No variation 5 U.S. Air Force U.S. Air Force 14 79 78 52 0 0 0 60 91 0 67 0
No variation 6 U.S. Marines U.S. Marines 18 82 79 81 0 52 63 0 91 0 81 0
No variation 7 Kohl's Kohl's 0 67 66 68 75 74 86 76 73 0 0 0
No variation 8 T-Mobile USA T-Mobile USA 18 68 65 74 68 64 0 67 71 0 0 0
Up 9 National Rifle Association National Rifle Association 0 77 82 79 0 50 41 0 81 0 0 0
Up 10 Bergdorf Goodman Bergdorf Goodman 73 63 63 56 33 61 73 82 58 0 0 0
Down 11 The New York Public Library (NYPL) The New York Public Library (NYPL) 72 80 65 62 0 80 63 0 82 0 0 0
Down 12 Federal Communications Commission (FCC) Federal Communications Commission (FCC) 71 74 54 48 0 0 0 46 83 0 52 0
No variation 13 Budweiser Budweiser 0 59 72 73 0 0 0 55 80 0 0 0
No variation 14 National Audubon Society National Audubon Society 0 71 74 49 0 0 68 57 68 0 0 0
Up 15 FreedomWorks FreedomWorks 72 71 80 55 25 38 55 0 68 0 0 0
Down 16 ModCloth ModCloth 49 62 72 40 53 40 88 77 47 0 40 0
No variation 17 U.S. Army U.S. Army 18 82 70 65 72 60 63 60 36 0 79 0
No variation 18 BNSF Railway BNSF Railway 0 60 62 46 62 39 0 48 73 0 0 0
Up 19 Boise State University Boise State University 45 57 58 36 0 39 52 49 73 0 0 0
Up 20 AAA (American Automobile Association) AAA (American Automobile Association) 0 61 57 49 38 47 69 39 68 0 38 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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