Alianzo Rank Local Brands - Spain

Total: 2351

  # PROFILE
No variation 1 PP PP 65 77 72 58 0 0 0 49 82 0 57 0 0
No variation 2 PSOE PSOE 1 78 73 64 0 67 33 47 84 0 56 0 0
Up 3 Policía España Policía España 1 86 82 54 0 0 0 56 70 0 0 0 0
Up 4 Comunidad de Madrid Comunidad de Madrid 0 70 66 49 74 0 0 0 87 0 0 0 0
Down 5 Starbucks España Starbucks España 14 69 77 29 0 7 59 53 79 0 0 0 0
No variation 6 Generalitat de Catalunya Generalitat de Catalunya 68 69 60 47 37 0 0 0 78 0 0 0 0
Up 7 ING Direct España ING Direct España 68 58 62 67 65 63 25 0 65 0 0 0 0
Up 8 Universidad de Salamanca Universidad de Salamanca 0 61 63 47 77 55 40 41 74 0 0 0 0
Up 9 Paradores Paradores 58 60 69 51 12 17 46 61 63 0 0 0 0
Down 10 Izquierda Unida Izquierda Unida 1 76 78 69 0 0 0 0 74 0 0 0 0
No variation 11 Universidad Complutense de Madrid Universidad Complutense de Madrid 0 65 70 55 37 29 0 0 80 0 0 0 0
Down 12 Movistar España Movistar España 61 38 65 69 77 64 28 58 60 0 0 0 0
Down 13 Universidad de Deusto Universidad de Deusto 55 59 61 50 77 30 34 43 61 0 54 0 0
Up 14 Esquerra (ERC) Esquerra (ERC) 1 70 73 69 0 20 0 48 67 0 27 0 0
Up 15 Facua Facua 72 73 69 66 51 61 37 42 41 0 25 0 0
Down 16 Ajuntament Barcelona Ajuntament Barcelona 58 67 70 54 55 20 34 52 48 0 57 0 0
Down 17 UPyD UPyD 0 73 66 58 0 34 0 11 76 0 0 0 0
Up 18 Lidl España Lidl España 0 60 80 76 64 1 0 0 63 0 0 0 0
Up 19 BNG BNG 58 61 62 55 0 56 0 0 69 0 0 0 0
Down 20 Fnac España Fnac España 69 61 66 55 0 30 48 0 63 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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