Alianzo Rank Local Brands - Spain

Total: 2391

  # PROFILE
No variation 1 PP PP 65 79 75 59 0 0 0 50 86 0 48 0 0
No variation 2 PSOE PSOE 1 80 75 60 0 68 37 49 84 0 62 0 0
No variation 3 Policía España Policía España 1 90 84 57 0 0 0 58 70 0 0 0 0
No variation 4 Generalitat de Catalunya Generalitat de Catalunya 69 70 63 51 38 0 0 0 80 0 0 0 0
No variation 5 Esquerra (ERC) Esquerra (ERC) 1 75 78 68 0 19 0 51 74 0 27 0 0
Up 6 Universidad de Deusto Universidad de Deusto 56 60 62 53 71 30 38 44 68 0 58 0 0
Up 7 bcn.cat (Ajuntament de Barcelona) bcn.cat (Ajuntament de Barcelona) 51 68 71 52 49 20 39 52 61 0 56 0 0
No variation 8 Comunidad de Madrid Comunidad de Madrid 0 70 65 49 68 0 0 0 88 0 0 0 0
Down 9 ING Direct España ING Direct España 68 61 64 65 66 71 29 0 65 0 0 0 0
Up 10 Starbucks España Starbucks España 14 63 77 29 0 7 64 54 80 0 0 0 0
Down 11 Izquierda Unida Izquierda Unida 1 81 78 70 0 0 0 0 75 0 0 0 0
Down 12 UPyD UPyD 0 73 69 74 0 34 0 11 78 0 0 0 0
Down 13 Carrefour España Carrefour España 0 65 77 58 0 34 52 51 72 0 0 0 0
Up 14 Facua Facua 72 74 71 54 52 59 36 34 48 0 27 0 0
Down 15 Universidad de Salamanca Universidad de Salamanca 0 61 60 49 71 53 47 42 76 0 0 0 0
Up 16 Vodafone España Vodafone España 63 64 63 76 0 77 47 43 54 0 57 0 35
Down 17 Paradores Paradores 58 59 69 49 14 18 48 61 61 0 0 0 0
Down 18 BNG BNG 58 68 62 60 0 52 0 0 70 0 0 0 0
Up 19 Real Academia Española Real Academia Española 1 71 67 31 0 0 0 45 80 0 37 0 0
No variation 20 Euskal Herria Bildu Euskal Herria Bildu 53 68 70 68 0 21 0 41 56 0 27 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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