Alianzo Rank Local Brands - Spain

Total: 2326

  # PROFILE
No variation 1 PP PP 65 75 72 56 0 0 0 50 85 0 57 0 0
No variation 2 PSOE PSOE 1 76 70 62 0 63 41 47 83 0 56 0 0
No variation 3 Starbucks España Starbucks España 14 69 79 28 0 8 54 54 78 0 0 0 0
No variation 4 Comunidad de Madrid Comunidad de Madrid 0 69 66 48 73 0 0 0 88 0 0 0 0
Up 5 Policía España Policía España 1 85 81 54 0 0 0 56 68 0 0 0 0
No variation 6 Ajuntament Barcelona Ajuntament Barcelona 58 67 67 55 58 22 32 52 59 0 57 0 0
Up 7 Universidad de Salamanca Universidad de Salamanca 0 57 66 47 79 50 36 42 78 0 0 0 0
Down 8 ING Direct España ING Direct España 69 59 63 71 55 69 24 0 65 0 0 0 0
No variation 9 Facua Facua 72 71 71 58 53 61 48 51 47 0 25 0 0
No variation 10 Movistar España Movistar España 61 41 64 55 80 63 11 58 63 0 0 0 0
Up 11 Esquerra (ERC) Esquerra (ERC) 1 68 72 70 0 22 0 49 72 0 27 0 0
Down 12 Izquierda Unida Izquierda Unida 1 77 78 63 0 0 0 0 76 0 0 0 0
Up 13 Paradores Paradores 58 58 68 50 12 19 50 61 60 0 0 0 0
Down 14 UPyD UPyD 0 74 64 57 0 35 0 11 79 0 0 0 0
Up 15 Universidad Complutense de Madrid Universidad Complutense de Madrid 0 63 65 53 40 31 0 0 79 0 0 0 0
Down 16 Fnac España Fnac España 69 63 65 53 0 31 51 0 66 0 0 0 0
Up 17 Vodafone España Vodafone España 68 62 62 71 0 77 42 42 51 0 39 0 35
Down 18 Universidad de Deusto Universidad de Deusto 55 58 58 50 79 32 37 43 58 0 54 0 0
Up 19 Lidl España Lidl España 0 59 74 74 65 1 0 0 68 0 0 0 0
Down 20 Oysho Oysho 1 59 80 52 0 18 51 59 54 60 0 49 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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