Alianzo Rank Local Brands - Spain

Total: 2338

  # PROFILE
No variation 1 PP PP 65 78 72 58 0 0 0 49 83 0 57 0 0
No variation 2 PSOE PSOE 1 77 72 62 0 67 33 47 84 0 56 0 0
No variation 3 Policía España Policía España 1 87 80 61 0 0 0 56 70 0 0 0 0
Up 4 Comunidad de Madrid Comunidad de Madrid 0 71 64 48 74 0 0 0 88 0 0 0 0
Down 5 Starbucks España Starbucks España 14 67 78 28 0 7 59 53 79 0 0 0 0
Up 6 Facua Facua 72 74 69 66 53 63 37 48 47 0 25 0 0
Up 7 Universidad de Salamanca Universidad de Salamanca 0 61 62 47 80 52 40 42 79 0 0 0 0
Down 8 Generalitat de Catalunya Generalitat de Catalunya 70 68 57 48 41 0 0 0 79 0 0 0 0
Up 9 Esquerra (ERC) Esquerra (ERC) 1 72 72 66 0 21 0 49 74 0 27 0 0
Down 10 Ajuntament Barcelona Ajuntament Barcelona 58 68 72 52 58 20 34 52 55 0 57 0 0
Down 11 Universidad de Deusto Universidad de Deusto 55 59 58 48 80 31 34 43 67 0 54 0 0
Down 12 Movistar España Movistar España 61 38 62 75 80 65 28 58 63 0 0 0 0
Down 13 ING Direct España ING Direct España 69 59 61 63 75 68 25 0 65 0 0 0 0
Down 14 Izquierda Unida Izquierda Unida 1 78 79 64 0 0 0 0 74 0 0 0 0
Up 15 Universidad Complutense de Madrid Universidad Complutense de Madrid 0 67 68 52 41 30 0 0 79 0 0 0 0
Down 16 UPyD UPyD 0 74 65 60 0 34 0 11 78 0 0 0 0
No variation 17 Vodafone España Vodafone España 68 62 63 70 0 77 44 42 53 0 39 0 35
No variation 18 Lidl España Lidl España 0 60 72 74 80 1 0 0 69 0 0 0 0
No variation 19 Fnac España Fnac España 69 62 65 54 0 30 48 0 66 0 0 0 0
No variation 20 Paradores Paradores 58 61 68 46 12 18 46 61 56 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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