Alianzo Rank Local Brands - Spain

Total: 2360

  # PROFILE
No variation 1 PP PP 65 79 77 60 0 0 0 49 86 0 57 0 0
No variation 2 PSOE PSOE 1 82 74 65 0 66 37 48 81 0 56 0 0
No variation 3 Ajuntament Barcelona Ajuntament Barcelona 60 70 75 54 48 20 39 55 60 0 57 0 0
Up 4 Policía España Policía España 1 86 85 54 0 0 0 57 67 0 0 0 0
Down 5 Movistar España Movistar España 61 59 62 66 78 60 32 58 61 0 0 0 0
Up 6 Comunidad de Madrid Comunidad de Madrid 0 73 67 47 67 0 0 0 87 0 0 0 0
Down 7 Starbucks España Starbucks España 14 68 78 29 0 7 64 53 79 0 0 0 0
Down 8 Generalitat de Catalunya Generalitat de Catalunya 68 73 65 47 38 0 0 0 74 0 0 0 0
Down 9 ING Direct España ING Direct España 68 59 68 75 65 70 29 0 63 0 0 0 0
No variation 10 Esquerra (ERC) Esquerra (ERC) 1 72 75 61 0 19 0 49 73 0 27 0 0
Up 11 Universidad Complutense de Madrid Universidad Complutense de Madrid 0 67 70 52 38 29 0 0 80 0 0 0 0
Down 12 Izquierda Unida Izquierda Unida 1 79 80 60 0 0 0 0 74 0 0 0 0
Up 13 Universidad de Salamanca Universidad de Salamanca 0 60 64 48 70 53 47 41 74 0 0 0 0
Down 14 Universidad de Deusto Universidad de Deusto 55 56 57 53 70 30 38 39 66 0 54 0 0
Down 15 Lidl España Lidl España 0 61 79 77 58 1 0 0 70 0 0 0 0
No variation 16 Facua Facua 72 74 68 61 52 58 36 38 45 0 25 0 0
No variation 17 UPyD UPyD 0 74 68 55 0 34 0 11 77 0 0 0 0
No variation 18 Paradores Paradores 58 60 69 47 14 18 48 61 57 0 0 0 0
Up 19 BNG BNG 58 63 67 57 0 55 0 0 65 0 0 0 0
Down 20 Oysho Oysho 1 59 81 52 0 20 51 59 54 57 0 49 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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