Alianzo Rank Local Brands - Philippines

  • Autonomous Region in Muslim Mindanao
  • Bicol
  • Cagayan Valley
  • Calabarzon
  • Caraga
  • Central Luzon
  • Central Visayas
  • Cordillera Administrative Region
  • Davao
  • Eastern Visayas
  • Ilocos
  • Mimaropa
  • National Capital Region
  • Northern Mindanao
  • Soccsksargen
  • Western Visayas
  • Zamboanga Peninsula

Total: 39

  # PROFILE
Up 1 Jollibee Jollibee 0 71 84 0 0 0 0 54 74 0 0 0
Down 2 Smart Communications, Inc. Smart Communications, Inc. 0 69 77 71 71 0 0 58 50 0 0 0
No variation 3 ESIC ESIC 0 59 57 48 54 51 0 42 68 0 49 0
No variation 4 Globe Telecom Globe Telecom 0 69 77 0 29 0 0 50 63 0 0 0
No variation 5 Philippine National Police (PNP) Philippine National Police (PNP) 0 57 74 46 0 0 0 0 70 0 0 0
No variation 6 UGT Unión General de Trabajadores UGT Unión General de Trabajadores 0 58 56 49 22 65 0 0 68 0 0 0
No variation 7 Estrella de Levante Estrella de Levante 0 40 60 42 0 33 0 42 40 0 8 0
No variation 8 Nivea España Nivea España 0 53 69 65 0 0 0 49 0 0 0 0
No variation 9 Garnier España Garnier España 0 53 62 69 0 0 0 52 0 0 0 0
Up 10 Oxygen Oxygen 36 57 75 0 0 0 0 55 0 0 0 0
No variation 11 EscapadaRural EscapadaRural 60 57 64 46 30 75 57 0 0 0 0 0
Down 12 Solán de Cabras Solán de Cabras 0 54 58 58 20 0 55 43 0 0 0 0
No variation 13 McDonald's Philippines McDonald's Philippines 0 76 85 0 0 0 0 0 0 0 0 0
No variation 14 Havaianas Philippines Havaianas Philippines 0 50 72 0 0 0 0 51 0 0 0 0
No variation 15 Alsa Alsa 1 54 64 50 64 0 0 0 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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