Alianzo Rank Local Brands - Germany

Total: 1071

  # PROFILE
No variation 1 HypoVereinsbank - UniCredit Bank AG HypoVereinsbank - UniCredit Bank AG 50 46 62 51 55 24 15 39 66 0 0 0
No variation 2 Commerzbank Deutschland Commerzbank Deutschland 1 49 59 51 67 20 0 0 74 0 0 0
No variation 3 Allianz Deutschland Allianz Deutschland 0 41 65 63 0 0 0 0 74 0 0 0
No variation 4 Wüstenrot & Württembergische Wüstenrot & Württembergische 0 42 61 56 0 36 0 39 55 0 0 0
Up 5 Postbank Postbank 0 43 53 57 46 31 0 0 68 0 0 0
Down 6 DZ Bank DZ Bank 68 46 51 45 48 2 0 0 62 0 0 0
No variation 7 Ford of Europe Ford of Europe 0 59 0 78 0 75 0 48 64 0 35 0
Up 8 Aldi España Aldi España 0 47 64 0 0 0 46 0 65 0 0 0
Up 9 Chaos Computer Club Chaos Computer Club 66 71 0 62 0 0 0 0 68 0 0 0
Down 10 Haribo Haribo 0 0 65 48 0 32 0 0 72 0 0 0
No variation 11 Nivea Deutschland Nivea Deutschland 0 48 71 78 0 0 71 71 0 0 0 0
No variation 12 Greenpeace Deutschland Greenpeace Deutschland 68 72 68 66 0 83 0 0 0 0 30 0
Up 13 Audi Deutschland Audi Deutschland 0 73 73 84 0 55 0 0 0 0 0 0
Down 14 DaWanda Deutschland DaWanda Deutschland 77 34 48 73 42 55 82 64 0 0 0 0
No variation 15 Nord/Lb Nord/Lb 1 37 45 24 31 14 0 0 58 0 0 0
Up 16 Jägermeister España Jägermeister España 0 51 68 62 0 0 0 51 0 0 0 0
No variation 17 Kfw Deutschland Kfw Deutschland 0 52 0 52 51 0 0 0 70 0 0 0
Up 18 Lidl Deutschland Lidl Deutschland 0 54 77 80 67 0 0 0 0 0 0 0
Down 19 Otto.de Otto.de 70 57 69 41 61 52 0 0 0 0 0 0
No variation 20 Douglas Deutschland Douglas Deutschland 63 14 71 42 58 60 59 56 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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