Alianzo Rank Local Brands - Brazil

Total: 713

  # PROFILE
No variation 1 Lojas Renner Lojas Renner 16 59 78 69 74 87 76 81 51 0 0 0
Up 2 MRV Engenharia MRV Engenharia 1 67 72 67 72 77 0 52 49 0 58 0
Down 3 Claro Brasil Claro Brasil 0 83 60 91 0 53 0 0 71 0 0 0
No variation 4 FGV FGV 0 60 63 58 82 82 35 49 58 0 0 0
No variation 5 Porto Seguro Porto Seguro 42 55 68 53 69 76 0 57 48 0 0 0
No variation 6 Descomplica Descomplica 1 62 76 83 0 81 53 54 33 0 0 0
No variation 7 Ipiranga Ipiranga 0 49 79 73 64 0 0 46 45 0 0 0
No variation 8 Caixa Econômica Federal Caixa Econômica Federal 0 60 78 65 1 12 0 0 65 0 0 0
No variation 9 UFRGS UFRGS 0 57 64 61 40 0 0 0 63 0 0 0
No variation 10 Bob's Bob's 0 55 77 68 30 6 0 52 28 0 0 0
Up 11 Ricardo Eletro.com Ricardo Eletro.com 0 57 73 0 0 66 0 44 44 0 0 0
Down 12 Fiat Automóveis Brasil Fiat Automóveis Brasil 0 59 81 83 0 61 0 71 0 0 0 0
No variation 13 Greenpeace Brasil Greenpeace Brasil 0 79 77 62 0 85 0 55 0 0 0 0
Up 14 Submarino Submarino 1 69 73 74 0 58 48 66 0 0 0 0
Up 15 Vou de Marisa Vou de Marisa 62 46 84 60 0 0 0 78 0 0 0 0
Down 16 Burger King Brasil Burger King Brasil 0 60 87 84 0 0 0 57 0 0 0 0
Down 17 Riachuelo Riachuelo 1 61 76 70 0 0 0 81 0 0 0 0
No variation 18 CVC Viagens CVC Viagens 0 62 82 66 0 55 32 56 0 0 0 0
Up 19 Santander Brasil Santander Brasil 0 63 69 80 72 64 0 50 0 0 0 0
Down 20 Posthaus Posthaus 54 51 73 58 0 84 56 63 0 0 0 0

Alianzo glossary

Useful definitions to understand the concepts we use. Alianzo counts with three measuring systems.:

1- Alianzo Score

Alianzo Score is a value between 0 and 100 which is the result of the measurement parameters used by Alianzo in each of the profiles. These parameters try to measure the engagement and the activity of each social network.

Alianzo score is calculated for each type of social media and for each type of profile.

In addition, the Global Alianzo Score is calculated and displayed in the Alianzo Rank section. This score is calculated by adding the score given to each of the social networks weighted by the importance attached by Alianzo to each social network.

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2- Alianzo Stars

Alianzo Stars is the assessment done from Alianzo for every profile. It takes into account its score on Alianzo Score 2.0. It is calculated as follows:

  • Five yellow stars grade the highest score possible, which is 100. This profile will be the number one of its ranking.
  • Five green stars grade the profiles that score between 80 and 99.
  • Four green stars grade those profiles that score between 60 and 79.
  • Three green stars grade those profiles that score between 40 and 59.
  • Two green stars encompass those profiles that score between 20 and 39.
  • One green star is used for those profiles with a score between 0 and 19.
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3- Alianzo Rank

In Alianzo, rankings are conformed by profiles sorted according to their score in Alianzo 2.0, sorted from highest to lowest. These profiles are calculated for social network and kind of profile.

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